Two-Stage Lean Startup Model for Subscription Business
Two-Stage Lean Startup Model for Subscription Business
复制标题
订阅业务的两阶段精益创业模式
DOI：
10.1007/978-981-16-2994-5_18
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Yoko Ishino
中科院分区：
文献类型：
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作者：
Yoshiyuki Udo;Yoko Ishino
在过去十年左右的时间里，一种以客户为中心的迭代流程方法出现了，这种方法被称为精益创业。由于精益创业强调其在各个行业应用的通用性，因此主要侧重于定性方面。因此，很难根据产品和服务的改进来定量预测未来。本研究探讨的是一个可以定义为订阅型的企业，从传统的一次性销售重新思考它的连续销售。然后，我们提出了一个两阶段的精益创业作为一种商业模式，以促进创业公司从事这种类型的业务。在该模型的上游阶段，主要通过定性的观察和实验来讨论企业的政策，而在下游阶段，进行定量的调查和调查，以定量地了解创业公司的发展潜力。最后，蒙特卡洛模拟是用来实现目标KPI的数值建议。作为一个实际的例子，我们采取了一个风险，已经开始了企业对消费者的电子商务（B2C-EC）的保健食品产品和应用所提出的方法在该公司的结果，并验证其有效性。
Over the past decade or so, a customer-centric, iterative process methodology for growing startups, known as lean startup, has emerged. Because lean startup emphasizes its versatility in applying it in various industries, it mainly focuses on qualitative aspects. Therefore, it is difficult to quantitatively predict the future based on product and service improvements. This study deals with a business that can be defined as a subscription-type business by rethinking it from the traditional one-shot sales to continuous sales. We then propose a two-stage lean startup as a business model for fostering startup companies engaged in this type of business. In the upstream stage of this model, the policy of the business is discussed mainly through qualitative observations and experiments, and in the downstream stage, quantitative investigations and surveys are conducted to quantitatively understand the development potential of the startup. Finally, the Monte Carlo simulation is used to present numerical suggestions for achieving the target KPIs. As a practical example, we take up a venture that has started the business-to-consumer e-commerce (B2C-EC) of health food products and show the results of applying the proposed method in the company and verify its effectiveness.
通过设计改变：设计思维如何改变组织并激发创新，第一版
DOI：
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发表时间：
2011
期刊：
影响因子：
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作者：
T. Brown;B. Katz
通讯作者：
B. Katz