A personalized mobility based intervention to promote pro-environmental travel behavior

A personalized mobility based intervention to promote pro-environmental travel behavior
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基于个性化出行的干预措施,以促进环保出行行为

DOI:
10.1016/j.scs.2020.102397
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发表时间:
2020
影响因子:
11.7
通讯作者:
G. Wets
G. Wets
中科院分区:
工程技术1区
文献类型:
--
作者:
Shiraz Ahmed;M. Adnan;D. Janssens;G. Wets

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制定有效的行为改变策略,说服个人自愿转向环保旅行行为,是交通和环境专家的核心研究领域。个性化旅行计划(PTP)被认为是鼓励个人采取环境友好型旅行选择的有效方法。本文描述了一个基于说服技术和自我调节行为改变(SSBC)阶段模型的PTP干预的设计和实施。根据记录的个人旅行日记,基于网络的个性化的环保旅行计划,建议沿着与环保和健康的影响。通过比较实施干预前后的旅行行为沿着和后果来评估干预的有效性。观察到显着差异,在一个人的出行行为,汽车依赖性和主动流动性的影响大小分别为0.28和0.45(科恩的d)。平均而言,4.25个百分点的二氧化碳排放量减少和6.10个百分点的身体活动水平增加,每个人被发现,由于他们的旅行行为的变化。个人旅行行为的阶段分析表明,实施PTP干预触发个人的过渡到更多的行动导向的阶段,在这个行为改变过程中。根据研究结果,可以得出结论,干预措施是有效的,以促进亲环境和亲健康的旅行选择,并可以带来更高的效益时,在更广泛的层面上实施。
The development of effective behavioral change strategies that will convince individuals to voluntarily switch to pro-environmental travel behavior is a core research area for transportation and environmental experts. Personalized travel planning (PTP) is considered as an effective approach that encourages individuals to adopt environmental-friendly travel choices. This paper describes the design and implementation of a PTP intervention that was developed based on the persuasive techniques and the stage model of self-regulated behavior change (SSBC). Based on the recorded travel diary of the individuals, web-based customized pro-environmental travel plans were suggested along with pro-environmental and pro-healthy impacts. The effectiveness was assessed by comparing the travel behavior along with consequences before and after the implemented intervention. Significant differences were observed in an individual travel behavior regarding car dependency and active mobility with an effect size of 0.28 and 0.45 (Cohen’s d) respectively. On an average, 4.25 percentage points decrease in CO2emission and 6.10 percentage point increase in physical activity level per individual was found due to their change in travel behavior. Stage analysis of the individual travel behavior revealed that the implemented PTP intervention triggers an individual’s transition towards more action-oriented stages in this behavior change process. Based on the results, it is concluded that intervention is effective to promote pro-environmental and pro-healthy travel choices and can bring higher benefits when implemented on a broader level.
DOI: 10.1016/j.tranpol.2010.08.006
发表时间: 2011-01-01
期刊: TRANSPORT POLICY
影响因子: 6.8
作者:
Bamberg, Sebastian;Fujii, Satoshi;Garling, Tommy
通讯作者: Garling, Tommy