A coordinated strategy to develop and distribute infographics addressing COVID-19 vaccine hesitancy and misinformation.
A coordinated strategy to develop and distribute infographics addressing COVID-19 vaccine hesitancy and misinformation.
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DOI：
10.1016/j.japh.2021.08.016
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发表时间：
2022-01
期刊：
影响因子：
--
通讯作者：
Arora VM
中科院分区：
文献类型：
--
作者：
Rotolo SM;Jain S;Dhaon S;Dokhanchi JK;Kalata E;Shah T;Mordell LJ;Clayman ML;Kenefake A;Zimmermann LJ;Bloomgarden E;Arora VM
视觉传播策略在向卫生专业人员和一般公众传递信息方面变得越来越普遍。在冠状病毒（COVID-19）大流行早期，卫生专业人员就认识到社交媒体利用信息图表快速传播知识的潜力。本研究的目的是描述卫生专业人员联盟开发有关COVID-19疫苗的信息图表的方法，以及通过社交媒体共享这些信息图表时的覆盖范围和参与度。信息图表是由联盟内的一个核心团队按照分步方法创建的。每一个都经过了多步骤的审查过程，可读性评估和翻译成西班牙语。信息图表随后通过多个社交媒体平台分享。在本分析中，他们被分为三类之一：COVID-19疫苗系列、神话揭穿者或其他。所有的信息图表在Twitter上都比在其他平台上有更大的延伸、印象和参与。当比较三个组时，没有一个信息图类型始终比其他类型表现得更好。每一张信息图表都有成千上万的人参与。我们不知道那些看过这些信息图表的人是否改变了他们对疫苗接种的看法，因此我们无法仅根据这项研究得出它们对疫苗犹豫的影响的结论。
Visual communication strategies are becoming increasingly prevalent for conveying information to health professionals as well as to the general public. The potential of social media for rapid knowledge dissemination using infographics was recognized early in the coronavirus disease (COVID-19) pandemic by health professionals. The purpose of this study was to describe a coalition of health professionals’ approach to developing infographics about COVID-19 vaccines and the reach and engagement of those infographics when shared through social media. Infographics were created by a core team within the coalition following a stepwise approach. Each underwent a multistep review process, readability evaluation, and translation into Spanish. Infographics were then shared through multiple social media platforms. They were grouped into 1 of 3 categories for this analysis: COVID-19 vaccine series, myth debunkers, or other. All infographics had greater outreach, impressions, and engagement on Twitter than they did on other platforms. When comparing the 3 groups, no 1 infographic type was consistently performing higher than the others. Each infographic reached thousands to tens of thousands of people. We do not know whether those who viewed these infographics changed their perspective on vaccination, so we are unable to draw a conclusion about their impact on vaccine hesitancy based on this study alone.
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