Use of provocative emotional appeals in a mass media campaign designed to prevent smoking among adolescents
Use of provocative emotional appeals in a mass media campaign designed to prevent smoking among adolescents
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在旨在防止青少年吸烟的大众媒体宣传活动中使用挑衅性的情感诉求
DOI：
10.1093/eurpub/7.2.122
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发表时间：
1997
影响因子：
4.4
通讯作者：
F. Langmark
中科院分区：
文献类型：
--
作者：
A. Hafstad;B. Stray;F. Langmark
本文描述了短期反应的第一个连续3个大众媒体宣传活动，旨在探索新的方法，以防止青少年吸烟的开始。第一次运动以煽动性的情感诉求为基础，专门针对14岁和15岁的女孩。我们假设，通过积极地激发青少年，从而在他们之间创造一个讨论，人际交往的过程可能会影响吸烟行为。大众媒体宣传活动包括3个不同的报纸广告、1张海报和1个电视和电影广告。研究人群包括挪威1个县14岁和15岁的所有青少年。一份调查问卷，测量短期反应的第一次运动，邮寄到家庭住址的青少年在干预县（n= 5051）。应答率为80%。超过60%的人回忆说曾接触过这场运动。这场运动特别针对吸烟女孩，得到了更多的关注，在吸烟女孩中引起了更多的讨论，产生了比其他任何群体更强烈的负面情绪反应。对该运动的积极行为反应超过了消极行为反应。“与重要的其他人讨论该活动”被证明是吸烟者和非吸烟者积极行为反应的最强预测因素。积极的情感反应和积极的行为反应之间的显着关联也被观察到。
This paper describes short-term reactions to the first of 3 consecutive mass media campaigns designed to explore new approaches to prevent the onset of smoking among adolescents. Based on provocative emotional appeals, the first campaign specifically targeted girls aged 14 and 15 years. We hypothesized that through actively provoking adolescents and thereby creating a discussion among them, a process of interpersonal communication might influence smoking behaviour. The mass media campaign consisted of 3 different newspaper advertisements, 1 poster and 1 TV and cinema spot. The study population consisted of all adolescents aged 14 and 15 years in 1 county in Norway. A questionnaire, measuring short-term reactions to the first campaign, was mailed to the home addresses of the adolescents in the intervention county only (n=5, 051). The response rate was 80%. More than 60% recalled having been exposed to the campaign. The campaign, which targeted smoking girls in particular, obtained more attention and led to more discussion and stronger negative emotional reactions among smoking girls than among any other group. Positive behavioural reactions to the campaign outnumbered negative behavioural reactions. ‘Discussed the campaign with significant others’ turned out to be the strongest predictor of positive behavioural reactions both among smokers and non-smokers. Significant associations between positive affective reactions and positive behavioural reactions were also observed.
社区教育对心血管疾病危险因素的影响。
DOI：
--
发表时间：
1990
期刊：
JAMA : the journal of the American Medical Association
影响因子：
--
作者：
Farquhar,JW;Fortmann,SP;Flora,JA;Taylor,CB;Haskell,WL;Williams,PT;Maccoby,N;Wood,PD
通讯作者：
Wood,PD
影响因子：
12.7
作者：
BAUMAN, KE;LAPRELLE, J;PADGETT, CA
通讯作者：
PADGETT, CA