Broad reach and targeted recruitment using Facebook for an online survey of young adult substance use.
Broad reach and targeted recruitment using Facebook for an online survey of young adult substance use.
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DOI：
10.2196/jmir.1878
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发表时间：
2012-02-23
影响因子：
7.4
通讯作者：
Prochaska JJ
中科院分区：
文献类型：
--
作者：
Ramo DE;Prochaska JJ
对烟草使用和其他健康行为的研究报告称，招募年轻人面临巨大挑战。社交媒体在美国的年轻人中被广泛使用，它代表了一种潜在的快速、负担得起的招募研究参与者进行调查研究的方法。目前的研究将Facebook作为一种接触和调查年轻人吸烟和其他物质使用情况的机制。参与者是吸烟的人，年龄在18-25岁，生活在美国各地，通过Facebook招募他们完成一项关于烟草和其他物质使用的调查。从2010年2月28日到2011年4月4日的13个月内，使用Facebook广告计划的付费广告根据年龄（18-25岁），位置（美国或加利福尼亚州），语言（英语）和烟草和/或大麻相关关键词进行定位。Facebook批准了所有广告。该活动使用了20个广告，产生了28,683,151次展示，产生了14,808次点击（占目标Facebook用户的0.7%），总成本为6,628.24美元。广告的平均每次点击成本为0.45美元。个别广告的成功程度参差不齐。随着活动的发展，点击量和印象量都有所增加。然而，点击量高峰出现在广告印象高峰前3个月。Facebook估计，在美国18-25岁用户的69,937,080个用户中，有2.8% （n = 1,980,240）是通过烟草和大麻关键词获得的。我们的活动获得了5237份签署同意书（占点击量的35.4%），其中3093份（59%）符合标准，1548份（50%）完成了调查。每份有效完成的调查的最终费用为4.28美元。完成调查的大多数来自白人（69%）和男性（72%）。样本平均每天8.9支烟（标准差7.5），吸烟3.8年（标准差2.9），平均一生中有1次戒烟尝试；48%的人不打算在未来6个月内戒烟。尽管个人广告的成功程度参差不齐，而且对样本代表性存在潜在的担忧，但Facebook是一个有用的、具有成本效益的招聘渠道，可以让年轻的成年吸烟者完成一项关于烟草和其他物质使用的调查。目前的研究结果支持Facebook作为评估年轻人健康行为的可行招聘选择。
Studies of tobacco use and other health behaviors have reported great challenges in recruiting young adults. Social media is widely used by young adults in the United States and represents a potentially fast, affordable method of recruiting study participants for survey research. The present study examined Facebook as a mechanism to reach and survey young adults about tobacco and other substance use. Participants were cigarette users, age 18-25 years old, living throughout the United States and recruited through Facebook to complete a survey about tobacco and other substance use. Paid advertising using Facebook’s Ad program over 13 months from 2010 Feb 28 to 2011 Apr 4 targeted by age (18-25), location (United States or California), language (English), and tobacco- and/or marijuana-related keywords. Facebook approved all ads. The campaign used 20 ads, which generated 28,683,151 impressions, yielding 14,808 clicks (0.7% of targeted Facebook members), at an overall cost of $6,628.24. The average cost per click on an ad was $0.45. The success of individual ads varied widely. There was a rise in both clicks and impressions as the campaign grew. However, the peak for clicks was 3 months before the peak for ad impressions. Of the 69,937,080 accounts for those age 18-25 in the United States, Facebook estimated that 2.8% (n = 1,980,240) were reached through tobacco and marijuana keywords. Our campaign yielded 5237 signed consents (35.4% of clicks), of which 3093 (59%) met criteria, and 1548 (50% of those who met criteria) completed the survey. The final cost per valid completed survey was $4.28. The majority of completed surveys came from whites (69%) and males (72%). The sample averaged 8.9 cigarettes per day (SD 7.5), 3.8 years of smoking (SD 2.9), with a median of 1 lifetime quit attempts; 48% did not intend to quit smoking in the next 6 months. Despite wide variety in the success of individual ads and potential concerns about sample representativeness, Facebook was a useful, cost-effective recruitment source for young-adult smokers to complete a survey about the use of tobacco and other substances. The current findings support Facebook as a viable recruitment option for assessment of health behavior in young adults.
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影响因子：
4.1
作者：
Schonlau, M;Zapert, K;Berry, SH
通讯作者：
Berry, SH
DOI：
10.15288/jsa.2002.63.755
发表时间：
2002-11-01
期刊：
JOURNAL OF STUDIES ON ALCOHOL
影响因子：
--
作者：
McCabe, SE;Boyd, CJ;D'Arcy, H
通讯作者：
D'Arcy, H
影响因子：
4.7
作者：
Munoz, Ricardo F.;Barrera, Alinne Z.;Perez-Stable, Eliseo J.
通讯作者：
Perez-Stable, Eliseo J.
影响因子：
4.7
作者：
Graham, Amanda L.;Bock, Beth C.;Abrams, David B.
通讯作者：
Abrams, David B.
影响因子：
4.7
作者：
Gordon, Judith S.;Akers, Laura;Boles, Shawn M.
通讯作者：
Boles, Shawn M.