Reducing Inappropriate Bicycle Parking Through Persuasive Communication
Reducing Inappropriate Bicycle Parking Through Persuasive Communication
复制标题
通过说服性沟通减少自行车不当停放
DOI：
10.1111/j.1559-1816.2005.tb02165.x
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发表时间：
2005
影响因子：
2.5
通讯作者：
S. Fujii
中科院分区：
文献类型：
--
作者：
S. Fujii
本研究旨在探讨劝导沟通在减少不当停放单车方面的效果。我们假设，旨在促进行为意愿以减少不当停放自行车的频率的劝导性沟通实际上不会实现其目标，但旨在促进实施意愿和行为意愿的劝导性沟通将会成功。我们对99名每天骑自行车的人进行了实地实验。随机分为对照组和3个实验组。结果表明，与对照组和未建议组相比，建议组和计划组的参与者有更强的实施意愿，从而减少了不适当停放自行车的发生率。然而，在行为意向上没有差异。
In this study, the effectiveness of persuasive communication in reducing inappropriate bicycle parking was investigated. We hypothesized that persuasive communication aimed at promoting behavioral intention with respect to reducing the frequency of inappropriate bicycle parking would not actually achieve its objective, but that persuasive communication aimed at promoting implementation intention, as well as behavioral intention, would be successful. We conducted a field experiment using 99 participants who were daily bicycle users. They were randomly assigned to a control group and to 3 experimental groups. The results indicated that participants in the with-advice group and planning group had stronger implementation intentions, and thus reduced their incidence of inappropriate bicycle parking, than did the control and the without-advice groups. However, there were no differences in behavioral intention.
影响因子：
7.6
作者：
Gollwitzer, PM;Brandstatter, V
通讯作者：
Brandstatter, V