Taming the wildfire infosphere in Interior Alaska: Tailoring risk and crisis communications to specific audiences

Taming the wildfire infosphere in Interior Alaska: Tailoring risk and crisis communications to specific audiences
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驯服阿拉斯加内陆的野火信息圈:针对特定受众定制风险和危机沟通

DOI:
10.1016/j.ijdrr.2023.103682
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发表时间:
2023
影响因子:
5
通讯作者:
Orttung, Robert W.
Orttung, Robert W.
中科院分区:
地球科学2区
文献类型:
--
作者:
Garbis, Zoe;Cox, Audrey;Orttung, Robert W.

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越来越频繁的野火正在影响阿拉斯加内陆荒地与城市交界处的居民。火灾传播者如何传达风险和危机信息,以满足日益增长的关注野火的影响之间的不同观众的居民?这项研究利用焦点小组数据来绘制居民对阿拉斯加内陆信息圈的理解,贯穿野火事件的各个阶段。居民不同的信息寻求习惯反映了他们对家庭和工作的特殊关注,对政府和媒体的信任程度以及个人网络。消防宣传员可以通过使用量身定制的方法来最好地迎合这些受众。为了探索这可能是什么样子,我们采用肖像画方法来形成野火信息的四个示例受众的合成肖像:充满活力的信息寻求者的居民,那些过于忙碌而无法积极寻求信息的居民,脱离电网的居民,以及那些拥有强大人际网络的土著社区的居民。使用肖像画方法使我们能够捕捉到风险和危机信息寻求发生的背景的丰富性和细微差别,同时有助于填补如何最好地为特定受众定制信息的知识空白。在设计风险和危机沟通时考虑到这些情况的多样性,可能会更有效地向目标受众提供最相关的信息。
Increasingly frequent wildfires are affecting residents in the wildland-urban interface in Interior Alaska. How might fire communicators convey risk and crisis information to meet growing concerns about wildfire impacts among a diverse audience of residents? This research draws on focus group data to map residents' understandings of the infosphere of Interior Alaska throughout the stages of wildfire events. Residents’ different information-seeking habits reflect their particular concerns related to family and work, levels of trust in government and media, and personal networks. Fire communicators can best cater to these audiences by using a tailored approach. To explore what this might look like, we employ portraiture methodology to form composite portraits of four example audiences for wildfire information: residents who are energetic information seekers, those too busy to actively seek out information, residents who are off the grid, and those who are part of Indigenous communities with strong interpersonal networks. Using portraiture methodology allows us to capture the richness and nuance of the contexts in which risk and crisis information-seeking takes place while contributing to filling a knowledge gap on how best to tailor information to specific audiences. Risk and crisis communications designed with the diversity of these portraits in mind might more effectively reach their intended audiences with the most relevant information.
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