The pauper wears prada? How debt stress promotes luxury consumption
The pauper wears prada? How debt stress promotes luxury consumption
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穷人穿prada？
DOI：
10.1016/j.jretconser.2020.102144
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发表时间：
2020-09
影响因子：
10.4
通讯作者：
Zhang Mo
中科院分区：
文献类型：
--
作者：
Wang Wangshuai;Ma Tianjiao;Li Jie;Zhang Mo
负债在现代社会中普遍存在，但人们对债务压力下的行为后果知之甚少。基于补偿性消费理论，本文考察了债务压力对人们消费行为的影响。通过问卷调查和三个实验研究发现：（1）债务压力增加了消费者的奢侈品消费意愿;（2）感知地位降级在这一关系中起中介作用，债务压力导致感知地位降级，进而增强消费者的奢侈品消费意愿;（3）世俗理性主义调节了这种关系，使得债务压力和奢侈品消费之间的正相关在较不理性的消费者中更强。最后，我们讨论了我们的研究结果的理论和管理意义。
Being in debt prevails in the modern society, but little is known about the behavioral consequences of being under debt stress. Based on compensatory consumption theory, this paper examined how debt stress affects people's consumption behavior. Through a survey and three lab experiments, we found that: (1) debt stress increases consumers' luxury consumption intentions; (2) perceived status demotion mediates this relationship, such that debt stress leads to perceived status demotion, which in turn enhances consumers' luxury consumption intentions; (3) lay rationalism moderates this relationship, such that the positive relationship between debt stress and luxury consumption is stronger among less rational consumers. We concluded by discussing the theoretical and managerial implications of our findings.
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DOI：
10.1108/17473611211261656
发表时间：
2012-08
期刊：
Young Consumers: Insight and Ideas for Responsible Marketers
影响因子：
--
作者：
Joann Ngai;Erin Cho
通讯作者：
Joann Ngai;Erin Cho
影响因子：
8.2
作者：
Landis B;Gladstone JJ
通讯作者：
Gladstone JJ
影响因子：
7.6
作者：
BARON, RM;KENNY, DA
通讯作者：
KENNY, DA
影响因子：
5.9
作者：
Fiske ST;Dupree CH;Nicolas G;Swencionis JK
通讯作者：
Swencionis JK
摆脱债务，摆脱负担：债务的身体负担
影响因子：
3.5
作者：
Liu Hong-Zhi;Li Shu;Rao Li-Lin
通讯作者：
Rao Li-Lin