Responding to misrepresentation: sample pack creation, branding and distribution

Responding to misrepresentation: sample pack creation, branding and distribution
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应对虚假陈述:样本包创建、品牌推广和分发

DOI:
10.1080/20551940.2023.2301214
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发表时间:
2024
期刊:
影响因子:
0.5
通讯作者:
Blackburn M
Blackburn M
中科院分区:
--
文献类型:
--
作者:
Blackburn M

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本文记录了一个新的样品包的创建和分发,仪器印度,作为对非西方仪器样品包的营销、品牌和生产中可见的系统性东方主义实践的干预。这种干预借鉴了爱德华·赛义德的东方主义模型和斯图尔特·霍尔的再现理论,强化了对以消极方式歪曲不同声音内容、音乐家和文化的实践的质疑。该研究将重点放在数字采样器和早期样本库cd在确定当代样本包的准文本元素中发现的技术配置和错误呈现趋势方面的影响。本文与领先的样品包分销商Loopmasters联合起来,通过新的政策文件和良好的实践原则来培养变革。在音乐制作链的开始处理有问题的表现问题提供了一种策略,可以在整个制作过程中促进积极的变化,并进入其他相关的音乐产业领域,在这些领域中,有影响力的语言和图像将样本内容与音乐制作的目标和愿望结合起来。这篇文章提供了与印度乐器音乐家合作开发样品包的第一手资料,提供了一个案例研究,以更好地理解和告知未来更多的道德商业实践。
This article documents the creation and distribution of a new sample pack, Instruments INDIA, as an intervention against systemic orientalist practices observable within the marketing, branding and production of non-Western instrument sample packs. This intervention draws upon Edward Said’s model of Orientalism and Stuart Hall’s theories of representation, fortifying an interrogation of practices that misrepresent diverse sonic content, musicians and cultures in negative ways. The research brings into focus the influence digital samplers and early sample library CDs had in determining technical configurations and misrepresentation tendencies found within paratextual elements of contemporary sample packs. The article joins forces with a leading sample pack distributor, Loopmasters, to cultivate change via new policy documents and good practice principles. Attending to problematic representation issues at the start of the music production chain offers a strategy to scaffold and promote positive change throughout the production process and into other connected music industry areas, where influential language and imagery align sample content with music production goals and aspirations. The article offers a first-hand account of sample pack development in collaboration with musicians of Indian musical instruments, which provide a case study to better understand and inform more ethical commercial practices in the future.
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