The devil wears Prada: Advertisements of luxury brands evoke feelings of social exclusion
The devil wears Prada: Advertisements of luxury brands evoke feelings of social exclusion
复制标题
穿普拉达的女魔头：奢侈品牌广告引发社会排斥感
DOI：
10.1111/ajsp.12069
复制
发表时间：
2014-12
影响因子：
2.4
通讯作者：
Zhou, Xinyue
中科院分区：
文献类型：
--
作者：
Gao, Ding-Guo;Huang, Ren;DeWall, C. Nathan;Zhou, Xinyue
奢侈品象征着社会的隔离和排斥，从而传达出优越感、排他性和距离。在三个实验中，我们测试了一种假设，即接触中国样本中的奢侈品广告会激活类似于社交排斥的心理表征。奢侈品广告中的模特比非奢侈品广告中的模特更容易被拒绝。此外，接触奢侈品广告增加了参与者在随后的模棱两可的社交互动中被拒绝的预期。最后，看奢侈品广告会导致生活满意度下降，这种影响在拒绝敏感度高的参与者身上比拒绝敏感度低的参与者更明显。总体而言，研究结果表明，奢侈品广告在中国人中引发了社会排斥感。
Luxury goods symbolically represent social segregation and exclusion, thereby communicating superiority, exclusivity and distance. In three experiments, we tested the hypothesis that exposure to luxury advertisements in Chinese samples activates mental representations similar to those of social exclusion. Participants were more likely to perceive being rejected by models in the luxury advertisements than models in the non-luxury advertisements. Moreover, exposure to luxury advertisements increased participants' expectations of being rejected in a subsequent ambiguous social interaction. Finally, looking at luxury advertisements resulted in decreased life satisfaction, and this effect was more pronounced for participants with high rejection sensitivity than those with low rejection sensitivity. Overall, the results suggest that luxury advertisements evoke feelings of social exclusion in Chinese.
登录
查看更多内容
DOI：
10.2139/ssrn.904140
发表时间：
2006-01
期刊：
Law
影响因子：
--
作者：
D. Ward;E. Farmaki
通讯作者：
D. Ward;E. Farmaki
影响因子：
5
作者：
Xinyue Zhou;G. Saucier;Dingguo Gao;J. Liu
通讯作者：
Xinyue Zhou;G. Saucier;Dingguo Gao;J. Liu
影响因子：
10.6
作者：
Cole, SW;Kemeny, ME;Naliboff, BD
通讯作者：
Naliboff, BD
影响因子：
3
作者：
Julie Juan Li;Chenting Su
通讯作者：
Julie Juan Li;Chenting Su
影响因子：
6.7
作者：
Bao, YQ;Zhou, KZ;Su, CT
通讯作者：
Su, CT