Identifying User Needs for Advertising Controls on Facebook
Identifying User Needs for Advertising Controls on Facebook
复制标题
确定 Facebook 上广告控制的用户需求
DOI：
10.1145/3512906
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发表时间：
2022
影响因子：
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通讯作者：
Lorrie Faith Cranor
中科院分区：
文献类型：
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作者：
Hana Habib;Sarah Pearman;Ellie Young;Ishika Saxena;Robert Zhang;Lorrie Faith Cranor
我们进行了在线调查和远程可用性研究，以探索与 Facebook 广告控件相关的用户需求，并确定现有控件与这些需求的契合程度。我们的调查结果强调了与控制 Facebook 广告相关的一系列用户目标，包括能够选择显示哪些广告主题或在广告定位中使用哪些个人信息。一些目标可以通过 Facebook 的现有控制来实现，但参与者似乎没有意识到这些目标，这表明存在可发现性问题。在我们的远程可用性研究中，参与者指出了 Facebook 广告控件的可用性可以改进的领域，包括控件的位置、布局和解释。此外，我们发现，根据用户对 Facebook 数据收集实践的隐私担忧、控制广告体验的目标以及参与广告控制的意愿，可以将用户分为四组。我们的研究结果提供了一组适用于 Facebook 以及其他平台的广告控制的用户要求，这将更好地使此类控制与用户的需求和期望保持一致。
We conducted an online survey and remote usability study to explore user needs related to advertising controls on Facebook and determine how well existing controls align with these needs. Our survey results highlight a range of user objectives related to controlling Facebook ads, including being able to select what ad topics are shown or what personal information is used in ad targeting. Some objectives are achievable with Facebook's existing controls, but participants seemed to be unaware of them, suggesting issues of discoverability. In our remote usability study, participants noted areas in which the usability of Facebook's advertising controls could be improved, including the location, layout, and explanation of controls. Additionally, we found that users could be categorized into four groups based on their privacy concerns related to Facebook's data collection practices, objectives for controlling their ad experience, and willingness to engage with advertising controls. Our findings provide a set of user requirements for advertising controls, applicable to Facebook as well as other platforms, that would better align such controls with users' needs and expectations.
跨网络和移动模式的暗模式的比较研究
影响因子：
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作者：
Gunawan, Johanna;Pradeep, Amogh;Choffnes, David;Hartzog, Woodrow;Wilson, Christo
通讯作者：
Wilson, Christo