Building a Pillowfort: Political Tensions in Platform Design and Policy

Building a Pillowfort: Political Tensions in Platform Design and Policy
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打造枕头堡垒:平台设计和政策中的政治紧张局势

DOI:
10.1145/3492835
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发表时间:
2022
影响因子:
--
通讯作者:
Fiesler, Casey
Fiesler, Casey
中科院分区:
--
文献类型:
--
作者:
Dym, Brianna;Pasupuleti, Namita;Fiesler, Casey

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社交媒体平台在其设计和政策决策中做出权衡,以吸引用户并从其他平台中脱颖而出。这些决定受到许多考虑因素的影响,例如,部署什么类型的内容审核或平台可以访问什么类型的资源。他们的选择影响了更广泛的政治紧张局势;社交媒体平台位于构建其影响力的社会背景中,他们可以通过实施权力结构并为现有当局服务的设计来进行政治。我们转向小型社交媒体平台Pillowfort,以研究这些政治紧张局势作为案例研究。使用话语分析,我们研究工作人员和用户之间的公开讨论职位,因为他们谈判的网站的发展,为期两年。我们的研究结果说明了用户从以前的平台带来的政治导航的紧张局势,建立网站的独特身份和鼓励承诺的困难,以及设计决策如何培养和打破用户的信任的例子。根据这些发现,我们讨论了新的社交媒体平台的成功和失败如何受到设计和政策决策的政治影响。
Social media platforms make trade-offs in their design and policy decisions to attract users and stand out from other platforms. These decisions are influenced by a number of considerations, e.g. what kinds of content moderation to deploy or what kinds of resources a platform has access to. Their choices play into broader political tensions; social media platforms are situated within a social context that frames their impact, and they can have politics through their design that enforce power structures and serve existing authorities. We turn to Pillowfort, a small social media platform, to examine these political tensions as a case study. Using a discourse analysis, we examine public discussion posts between staff and users as they negotiate the site's development over a period of two years. Our findings illustrate the tensions in navigating the politics that users bring with them from previous platforms, the difficulty of building a site's unique identity and encouraging commitment, and examples of how design decisions can both foster and break trust with users. Drawing from these findings, we discuss how the success and failure of new social media platforms are impacted by political influences on design and policy decisions.
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