Event sport tourism business models: the case of trail running
Event sport tourism business models: the case of trail running
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赛事体育旅游商业模式：越野跑案例
DOI：
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
N. Slavić
中科院分区：
文献类型：
--
作者：
Marko Perić;N. Slavić
目的体育赛事是体育旅游的核心。然而，当涉及到商业模式（BM）的事件体育旅游的背景下，即如何在事件中创造和交付价值，有一个明显的缺乏研究。本文的目的是加深对赛事体育旅游中BM的理解。设计/方法/途径关注快速普及的越野跑体育赛事，本文通过使用多重分析的可能性来评估与现有的BM概念框架相关的实际事件，研究结果表明，所研究的事件相关体育旅游实践的核心逻辑是非常相似的，尽管存在一些显著的差异。此外，这项研究提出了有关应用框架内的潜在修改的问题。首先，这些涉及到的合作伙伴网络被确定为一个二阶的主题和一个独立的BM类别，与利益相关者（主要是与竞争对手）的沟通，作为一个关键过程中的事件BM。独创性/valueThis本文重点研究的主题在旅游的背景下，即BM的概念，在一般的事件体育旅游和越野跑体育旅游，特别是。本文提供了一个更好的理解BM的概念作为一个整体，和越野跑赛事体育旅游供应商可以从研究结果中受益，潜在地避免商业错误。
PurposeSporting events are the core of sport tourism. However, when it comes to business models (BM) in the context of event sport tourism, that is, how value is created and delivered at events, there is an obvious lack of research. The purpose of this paper is to deepen the understanding of BMs in the specific context of event sport tourism.Design/methodology/approachFocusing on trail-running sport events which are rapidly growing in popularity, the paper assesses actual events relative to the existing conceptual BM framework by using the analytical possibilities of the multiple-case study and by applying the interview and observation methods.FindingsThe results indicate that the core logic of the examined event-related sport tourism practices is very similar, although there are some significant differences. In addition, this study raises questions concerning potential modifications within the applied framework. Primarily, these relate to the partner network being identified as a second-order theme and an independent BM category and, communication with stakeholders (primarily with competitors), as a key process within the event BM.Originality/valueThis paper focuses on under-researched topics in the context of tourism, that is, the BM concept in relation to event sport tourism in general and trail-running sport tourism in particular. The paper provides a better understanding of the BM concept as a whole, and trail-running event sport tourism suppliers could benefit from the research findings by potentially avoiding business mistakes.
中小企业的商业模式：确定对环境成本的态度及其对可持续旅游业的影响
影响因子：
9
作者：
Coles T
通讯作者：
Coles T