Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.
Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.
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酷儿作为f ** k：通过社交网站吸引和吸引同性恋者在性健康促进中。
DOI：
10.2196/jmir.2334
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发表时间：
2013-02-07
影响因子：
7.4
通讯作者：
Stoove M
中科院分区：
文献类型：
--
作者：
Pedrana A;Hellard M;Gold J;Ata N;Chang S;Howard S;Asselin J;Ilic O;Batrouney C;Stoove M
越来越多的健康促进干预措施正在利用新的社交媒体平台的普及性和互动性，促进社区参与健康促进工作。然而，很少有健康促进的干预措施，使用社交网站（SNS）进行了严格的评估。“酷儿如F**k”（QAF）于2010年开始作为试点项目，通过SNS上的简短“网络广告”向男同性恋者提供性健康宣传。现在已经是第五季了，QAF是国际上为数不多的展示SNS促进性健康潜力的案例之一。本评价的目的是评估QAF产生的覆盖范围、互动性和参与度，以便为未来使用SNS的健康干预和评价提供信息。我们采用非对照纵向研究设计进行了混合方法过程评估，该设计比较了随时间推移的多项测量，以评估覆盖范围和参与度的变化。我们采用了健康促进、信息系统和创意领域的评估方法。我们结合了在线使用统计数据，通过用户日记剪贴簿和用户焦点小组进行访谈，以评估干预范围和参与度。在系列1至3期间（2010年4月至2011年4月），32个网络视频被张贴在卡塔尔基金会的Facebook和YouTube网页上。这些网络节目吸引了超过30 000次观看;每集的观看次数从124次到3 092次不等。截至2011年4月，质保基金的Facebook页面有2 929名主要为男性的粉丝。访谈和焦点小组的参与者支持教育和娱乐的平衡。他们认可叙事“肥皂剧”形式是一种有效的方式，以一种吸引人、信息丰富和可访问的方式传递性健康信息，鼓励在线同行讨论性健康问题，促进社区参与。QAF提供了一个成功的例子，利用SNS的覆盖面，互动性和参与潜力;从这个过程中的评估结果提供了一个模型，告知SNS未来的健康促进干预措施的交付和评估。
A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS. The objective of this evaluation is to assess reach, interactivity, and engagement generated by QAF to inform future health interventions and evaluations using SNS. We undertook a mixed method process evaluation using an uncontrolled longitudinal study design that compared multiple measurements over time to assess changes in reach and engagement. We adapted evaluation methods from the health promotion, information systems, and creative spheres. We incorporated online usage statistics, interviews informed by user diary-scrapbooks, and user focus groups to assess intervention reach and engagement. During Series 1-3 (April 2010 to April 2011), 32 webisodes were posted on the QAF Facebook and YouTube pages. These webisodes attracted over 30,000 views; ranging from 124-3092 views per individual episode. By April 2011, the QAF Facebook page had 2929 predominantly male fans. Interview and focus group participants supported the balance of education and entertainment. They endorsed the narrative "soap opera" format as an effective way to deliver sexual health messages in an engaging, informative, and accessible manner that encouraged online peer discussion of sexual health and promoted community engagement. QAF offers a successful example of exploiting the reach, interactivity, and engagement potential of SNS; findings from this process evaluation provide a model to inform the delivery and evaluation of future health promotion interventions on SNS.
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影响因子：
5.5
作者：
Bull, Sheana S.;Levine, Deborah K.;Black, Sandra R.;Schmiege, Sarah J.;Santelli, John
通讯作者：
Santelli, John
影响因子：
168.9
作者：
Free, Caroline;Knight, Rosemary;Robertson, Steven;Whittaker, Robyn;Edwards, Phil;Zhou, Weiwei;Rodgers, Anthony;Cairns, John;Kenward, Michael G.;Roberts, Ian
通讯作者：
Roberts, Ian
影响因子：
3.8
作者：
Boulos, Maged N. Kamel;Wheeler, Steve
通讯作者：
Wheeler, Steve
DOI：
10.1111/j.1083-6101.2007.00393.x
发表时间：
2007-10-01
影响因子：
7.2
作者：
Boyd, Danah M.;Ellison, Nicole B.
通讯作者：
Ellison, Nicole B.
影响因子：
0.9
作者：
Hoppe, MJ;Gillmore, MR;Morrison, DM
通讯作者：
Morrison, DM