Supply Chain Risk Management: An Agent-Based Simulation to Study the Impact of Retail Stockouts

Supply Chain Risk Management: An Agent-Based Simulation to Study the Impact of Retail Stockouts
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供应链风险管理:基于代理的模拟研究零售缺货的影响

DOI:
10.1109/tem.2012.2190986
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发表时间:
2013
影响因子:
5.8
通讯作者:
Shanshan Wang
Shanshan Wang
中科院分区:
管理学3区
文献类型:
--
作者:
Simin Huang;Jennifer Blackhurst;Xiaoling Zhang;Shanshan Wang

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在当今高度动态和竞争的环境中,公司面临着改进供应链战略的压力,以便更好地响应客户需求。然而,供应链很容易受到意外事件的影响,这使得响应式供应链管理成为一项具有挑战性的任务。此类中断事件之一是零售商的产品缺货。在本文中,我们通过开发基于代理的模拟模型来研究零售缺货,以便更好地了解不同产品的不同缺货长度(消费者对缺货的反应不同)对零售商和产品制造商的影响。我们将市场份额的变化视为制造商和零售商检验缺货影响的弹性指标。为制造商和零售商提供了应对缺货中断的见解。
In today's highly dynamic and competitive environment, companies are under the pressure to improve their supply chain strategy in order to be more responsive to customer demand. However, supply chains are susceptible to unanticipated events that make responsive supply chain management a challenging task. One such disruption event is a product stockout at the retailer. In this paper, we investigate retail stockouts through the development of an agent-based simulation model in order to develop a better understanding of the effect of different stockout lengths for different products (with different consumer response profiles to stockouts) on both the retailer and the manufacturer of the product. We consider the change of market share as a measure of resilience for both the manufacturer and the retailer to examine the impact of the stockout. Insights are developed for manufacturers and retailers in responding to the stockout disruption.
DOI: --
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