Pricing and cold-chain service level decisions in a fresh agri-products supply chain with logistics outsourcing

Pricing and cold-chain service level decisions in a fresh agri-products supply chain with logistics outsourcing
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物流外包生鲜农产品供应链定价与冷链服务水平决策

DOI:
10.1016/j.cie.2017.07.001
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发表时间:
2017-09
影响因子:
7.9
通讯作者:
Xiao Tiaojun
Xiao Tiaojun
中科院分区:
工程技术2区
文献类型:
--
作者:
Yu Yunlong;Xiao Tiaojun

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本文建立了两个Stackelberg博弈模型,研究了由一个供应商、一个零售商和一个第三方物流供应商组成的生鲜农产品供应链的定价和服务水平决策,并考察了渠道领导对价格和服务水平决策以及利润的影响。我们考虑两个游戏场景:物流供应商优先场景和制造商优先场景。当冷链服务价格外生时,当服务敏感度足够低时,物流商优先情景下的各参与者获得的利润高于供应商优先情景下的利润。与直觉相反,对于供应商来说,渠道领导并不能保证它获得更高的利润。当冷链服务价格内生时,我们发现,虽然供应商和零售商的利润的相对大小发生了变化,在供应商优先的情况下,其他主要结果是定性不变的。
This paper develops two Stackelberg game models to investigate the pricing and service level decisions of a fresh agri-products supply chain consisting of one supplier, one retailer, and one third-party logistics provider and examines the impacts of channel leadership on the price and service level decisions and profits. We consider two game scenarios: the logistics provider-first scenario and the supplier-first scenario. When the cold-chain service price is exogenous, we find that when the service sensitivity is sufficiently low, each player can obtain a higher profit under the logistics provider-first scenario than under the supplier-first scenario. Counter-intuitively, for the supplier, channel leadership does not guarantee it a higher profit. When the cold-chain service price is endogenous, we find that although the relative magnitude of the supplier’s and retailer’s profits is changed under the supplier-first scenario, the other main results are unchanged qualitatively.
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