Nostalgia and consumer preference for indulgent foods: The role of social connectedness
Nostalgia and consumer preference for indulgent foods: The role of social connectedness
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怀旧情绪和消费者对美食的偏好：社会联系的作用
DOI：
10.1111/ijcs.12419
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发表时间：
2018-05
影响因子：
9.9
通讯作者：
Chen Ho Cho
中科院分区：
文献类型：
--
作者：
Xuehua Wang;Hean Tat Keh;Chen Ho Cho
Prior qualitative research suggests a strong association between nostalgia and indulgent food consumption. Nonetheless, these qualitative findings do not explain the causal relationship between nostalgia and indulgent food consumption, or the mechanism underlying this relationship. To this end, the authors conduct four studies and show that highly nostalgic consumers have greater preference for indulgent foods. This relationship is mediated by social connectedness, whereby high (low) nostalgia works through high (low) social connectedness to increase (decrease) consumers’ preference for indulgent foods. This effect is moderated by eating companions, such that the effect of nostalgia on consumers’ preference for indulgent foods would be strengthened (vs. weakened) when eating with friends (vs. with strangers or alone). These findings have significant implications on consumer well‐being and policy‐making pertaining to consumer health.
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影响因子：
4.6
作者：
Todd F. Heatherton;C. Herman;J. Polivy;Gillian A King;Sheila T Mcgree;F. Heatherton
通讯作者：
Todd F. Heatherton;C. Herman;J. Polivy;Gillian A King;Sheila T Mcgree;F. Heatherton
DOI：
10.1108/qmr-06-2012-0027
发表时间：
2014-07
期刊：
Qualitative Market Research: An International Journal
影响因子：
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回到未来
DOI：
10.5694/j.1326-5377.2003.tb05659.x
发表时间：
1995
期刊：
--
影响因子：
--
作者：
J. Sturmberg;Carmel M Martin;Christopher B Del Mar;George K Freeman;Graham Chaffey;Max Kamien;Michael J O’Leary;Neil T Matthews
通讯作者：
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影响因子：
5.7
作者：
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通讯作者：
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影响因子：
4.3
作者：
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通讯作者：
PHILIPCHALK, R