Using consumer preference information to increase the reach and impact of media-based parenting interventions in a public health approach to parenting support.
Using consumer preference information to increase the reach and impact of media-based parenting interventions in a public health approach to parenting support.
复制标题
DOI：
10.1016/j.beth.2011.05.004
复制
发表时间：
2012-06
期刊：
影响因子：
3.7
通讯作者：
Crowley RN
中科院分区：
文献类型：
--
作者：
Metzler CW;Sanders MR;Rusby JC;Crowley RN
在改善育儿的公共卫生办法中，大众媒体提供了一种可能更有效和负担得起的形式，可以直接向大量父母提供基于证据的育儿信息，而不是需要从业人员提供的传统育儿干预方法。然而，人们对父母观看育儿视频信息的兴趣和意愿的相关因素知之甚少。消费者偏好的知识可以告知媒体干预的有效设计，以最大限度地提高父母在育儿信息的参与。本研究探讨了父母的首选格式接收育儿信息，以及家庭社会人口和儿童行为因素，预测父母的收视率的接受媒体为基础的育儿干预。162名3-6岁儿童的父母的种族多样化的样本报告了他们的偏好，为各种交付形式的育儿信息，并提供反馈的原型集的视频格式的育儿方案的基础上的三P积极育儿方案。家长报告最强烈的偏好自我管理的交付格式，如电视，在线节目和书面材料;最不喜欢的格式是家访，治疗师和多周育儿小组。父母对原型育儿情节的参与度、可观看性和现实主义的评价相当高。那些孩子表现出临床水平的问题行为的父母认为这一集更值得观看，更吸引人，更现实。母亲们也认为这些情节比父亲们更吸引人，更现实。较低的收入略微预示着较高的可观察性评级。少数民族的地位和未来的问题的期望没有预测可接受性评级。结果表明，这一事件对各个群体都有广泛的吸引力。
Within a public health approach to improving parenting, the mass media offer a potentially more efficient and affordable format for directly reaching a large number of parents with evidence-based parenting information than do traditional approaches to parenting interventions that require delivery by a practitioner. Little is known, however, about factors associated with parents’ interest in and willingness to watch video messages about parenting. Knowledge of consumer preferences could inform the effective design of media interventions to maximize parental engagement in the parenting messages. This study examined parents’ preferred formats for receiving parenting information, as well as family sociodemographic and child behavior factors that predict parents’ ratings of acceptability of a media-based parenting intervention. An ethnically diverse sample of 162 parents of children ages 3–6 years reported their preferences for various delivery formats for parenting information and provided feedback on a prototype episode of a video-format parenting program based on the Triple P Positive Parenting Program. Parents reported the strongest preference for self-administered delivery formats such as television, online programs, and written materials; the least preferred formats were home visits, therapists, and multiweek parenting groups. Parents’ ratings of engagement, watchability, and realism of the prototype parenting episode were quite strong. Parents whose children exhibited clinical levels of problem behaviors rated the episode as more watchable, engaging, and realistic. Mothers also rated the episodes as more engaging and realistic than did fathers. Lower income marginally predicted higher watchability ratings. Minority status and expectations of future problems did not predict acceptability ratings. The results suggest that the episode had broad appeal across groups.
登录
查看更多内容
影响因子：
12.7
作者：
Glasgow, RE;Vogt, TM;Boles, SM
通讯作者：
Boles, SM
影响因子：
5.1
作者：
Calam, Rachel;Sanders, Matthew R.;Carmont, Sue-Ann
通讯作者：
Carmont, Sue-Ann
DOI：
10.1080/15374417809532835
发表时间：
1978-01-01
期刊：
JOURNAL OF CLINICAL CHILD PSYCHOLOGY
影响因子：
--
作者：
EYBERG, SM;ROSS, AW
通讯作者：
ROSS, AW
影响因子：
12.8
作者：
Prinz, Ronald J.;Sanders, Matthew R.
通讯作者：
Sanders, Matthew R.
DOI：
10.1207/s15327590ijhc2103_4
发表时间：
2006-01-01
影响因子：
4.7
作者：
Choe, Pilsung;Kim, Chulwoo;Allebach, Jan
通讯作者：
Allebach, Jan