Effects of graphical presentation of benefits on cognitive judgments induced by affect heuristic: Focusing on the acceptance of genetically modified foods
Effects of graphical presentation of benefits on cognitive judgments induced by affect heuristic: Focusing on the acceptance of genetically modified foods
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图形化的益处对情感启发引起的认知判断的影响：关注转基因食品的接受度
DOI：
10.1016/j.appet.2023.106450
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发表时间：
2023
期刊：
影响因子：
5.4
通讯作者：
Shimizu Hiroyuki
中科院分区：
文献类型：
--
作者：
Nagaya Kazuhisa;Shimizu Hiroyuki
转基因食品被认为是通过直觉和情感途径（即，而不是分析和审议的路线。我们研究了转基因或常规育种食品的好处的图形表示对这些品种的接受程度的影响。在两个实验中（研究1 n= 266，研究2 n = 402），在对农民因引进改良品种而获得的收益的估计方面，按改良类型没有出现差异。但在风险大小和良种接受程度上存在统计学显著差异。因此，尽管转基因食品以图表的形式呈现出相同的益处，但它们始终被评估为具有更高的风险，并且比传统养殖食品更不被接受。这些结果表明，虽然图形化的利益可能会促进引进转基因品种的一些优势的理解，这可能不会导致接受从消费者的角度来看。基于目前的研究结果，以及以前的研究对风险管理人员的信任，我们讨论了可能促进接受转基因产品的具体因素。
Genetically modified (GM) foods have been assumed to be seen through intuitive and affective routes (i.e., affect heuristics) rather than analytical and deliberative routes. We examined the impact of the graphical presentation of benefits derived from GM or conventionally bred foods on the acceptance of these varieties. In the two experiments (n= 266 for study 1 andn= 402 for study 2), no differences emerged in the estimation of farmers' benefits resulting from the introduction of improved varieties by the type of improvement. However, there were statistically significant differences in the magnitude of risk and the degree of acceptance of the improved varieties. Therefore, despite presenting identical benefits as a graphical figure, GM foods were consistently evaluated as providing higher risk and were less frequently accepted than conventionally bred foods. These results suggest that while the graphical presentation of benefits may promote comprehension of some advantages of the introduction of GM varieties, this may not lead to acceptance from the consumer's point of view. Based on the current findings, as well as previous studies on trust in risk managers, we discuss the specific factors that might promote acceptance of GM products.
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