Analysis on product rollover strategies: The innovation level perspective
Analysis on product rollover strategies: The innovation level perspective
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产品周转策略分析：创新层面视角
DOI：
10.1016/j.indmarman.2020.04.015
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发表时间：
2020-07
影响因子：
10.3
通讯作者：
Wang Nianxin
中科院分区：
文献类型：
--
作者：
Ye Taofeng;Wang Ning;Wang Nianxin
我们从创新水平的角度来研究企业对产品展期战略的决策。考虑一家创新型公司在两个时期内生产和销售耐用品给战略消费者。在第一阶段，企业提供创新水平较低的产品。在此期间，公司继续创新，以便在第二阶段提供具有高创新水平的产品。分析分为两个部分：次要创新和重大创新。我们发现，当创新是次要到中等的时候，展期决策与当创新是主要的时有很大的不同。在前一种情况下，每种滚转策略的最优性完全取决于第二阶段推出的产品的创新水平和消费者的折扣因素；而在后一种情况下，单一滚转策略总是主导双滚转策略。此外，企业在单次展期下的定价政策强烈依赖于第二阶段引入的产品的创新水平。而在双重展期条件下，企业的定价决策与创新水平无关。最后，需要指出的是，本研究的结果主要取决于模型框架。
We focus on the firm's decision on product rollover strategies from the view of innovation level. Consider an innovative firm produces and sells durable goods to strategic consumers over two periods. In period one, the firm offers a product with a low innovation level. During that period, the firm continues to innovate such that a product with a high innovation level can be offered in period two. The analysis is separated into two parts: minor-to-moderate innovation and major innovation. We find that the rollover decision is considerably different when the innovation is minor-to-moderate from when the innovation is major. In the former case, the optimality of each rollover strategy is fully determined by the innovation level of the product introduced in period two and the customers' discounter factor; whereas in the latter case, the single rollover strategy always dominates the dual rollover strategy. Moreover, the firm's pricing policy under single rollover is strongly dependent on the innovation level of the product introduced in period two. Whereas under dual rollover, the firm's pricing decision is independent of the innovation level. Finally, it is to be noted that the findings in this research are mainly contingent on the model framework.
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DOI：
10.2139/ssrn.1010268
发表时间：
2007-04
期刊：
Microeconomic Theory eJournal
影响因子：
--
作者：
Xuanming Su;Fuqiang Zhang
通讯作者：
Xuanming Su;Fuqiang Zhang
DOI：
10.1287/mksc.1110.0693
发表时间：
2012-03
期刊：
Mark. Sci.
影响因子：
--
作者：
Gonca P. Soysal;L. Krishnamurthi
通讯作者：
Gonca P. Soysal;L. Krishnamurthi
影响因子：
5.4
作者：
Swinney, Robert
通讯作者：
Swinney, Robert
DOI：
10.1111/deci.12139
发表时间：
2015-06
期刊：
Decis. Sci.
影响因子：
--
作者：
Rui Yin;Hongmin Li;Christopher S. Tang
通讯作者：
Rui Yin;Hongmin Li;Christopher S. Tang
影响因子：
5
作者：
Bala, Ram;Carr, Scott
通讯作者：
Carr, Scott