Weather, Climate, and Narrative: A Relational Model for Democratizing Risk Communication
Weather, Climate, and Narrative: A Relational Model for Democratizing Risk Communication
复制标题
天气、气候和叙事：风险沟通民主化的关系模型
DOI：
--
复制
发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Lynie P. Lengwa
中科院分区：
文献类型：
--
作者：
R. Lejano;E. Casas;Rosabella B. Montes;Lynie P. Lengwa
越来越多的证据表明，极端天气事件的频率和强度可能随着气候变化而增加。这意味着许多社区将遭遇当地居民从未经历过的现象，例如极端风暴潮事件。 2013 年 11 月，台风海燕对菲律宾塔克洛班市造成的悲惨影响部分归因于常规技术公告无法传达所预测的风暴潮的前所未有的性质。作为回应，作者构建了一个风险沟通的关系模型，该模型表明模拟直接面对面沟通的叙事信息可能更有效地刺激行动。作者在独鲁万市进行了一项事后目标受众研究，测试了基于叙事的信息设计与技术信息设计对台风期间选择不疏散的居民的相对有效性。结果表明，相对于疏散意图、消息的自相关性和生动性以及消息来源的权威性，叙事设计的有效性有所提高。该研究还探讨了不遵守疏散建议背后的因素。该研究支持关系模型，该模型从最近关于极端灾害事件的疏散和应急准备的研究中汲取了见解。它支持更广泛的努力，使风险沟通民主化，并以此增强人们为这些事件做准备的主体意识。
There is growing evidence that the frequency and magnitude of extreme weather events may be increasing in conjunction with climate change. This means that many communities will encounter phenomena, such as extreme storm surge events, never before experienced by local residents. The tragic effects of Typhoon Haiyan on the city of Tacloban, Philippines, in November 2013 were attributed, in part, to the inability of routine technical bulletins to communicate the unprecedented nature of the predicted storm surge. In response, the authors construct a relational model of risk communication that suggests that narrative messages that simulate direct face-to-face communication may be more effective in spurring action. Conducting a postevent target audience study in the city of Tacloban, the authors tested the relative effectiveness of narrative-based versus technical message designs on residents who chose not to evacuate during the typhoon. Results show increased effectiveness of the narrative design vis-à-vis intent to evacuate, self-relevance and vividness of the message, and perceived authority of the message source. The study also explored factors behind noncompliance with evacuation advisories. The research supports the relational model, which captures insights from recent research on evacuation and emergency preparedness for extreme hazard events. It supports a broader effort to democratize risk communication and, in so doing, increase people’s sense of agency in preparing for these events.
影响因子：
12.7
作者：
Eisenman, David P;Cordasco, Kristina M;Glik, Deborah
通讯作者：
Glik, Deborah