Privacy as a Planned Behavior: Effects of Situational Factors on Privacy Perceptions and Plans

Privacy as a Planned Behavior: Effects of Situational Factors on Privacy Perceptions and Plans
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隐私作为一种有计划的行为:情境因素对隐私认知和计划的影响

DOI:
10.1145/3450613.3456829
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发表时间:
2021
期刊:
Netherlands © 2021 Association for Computing Machinery.
影响因子:
--
通讯作者:
Mehrpouyan, Hoda
Mehrpouyan, Hoda
中科院分区:
--
文献类型:
--
作者:
Mehdy, A K;Ekstrand, Michael D.;Knijnenburg, Bart P.;Mehrpouyan, Hoda

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为了解释用户模型中的隐私感知和偏好,并开发个性化的隐私系统,我们需要了解用户如何在各种情况下做出隐私决策。现有的隐私感知和行为的研究集中在对隐私的总体倾向,但很少有研究的特定背景下的隐私决策的因素。基于计划行为理论(TPB)对401名土耳其机器人进行了问卷调查,考察了信息类型、接收者角色和信任来源三个情境因素对用户隐私感知和信息披露意图的影响。结果表明,主观规范和感知行为控制之间的正相关关系,这些和情境隐私态度之间的每一个,所有三个结构都显着正相关的意图披露。这些研究结果还表明,情境因素通过对TPB结构的影响来预测参与者的隐私决策。
To account for privacy perceptions and preferences in user models and develop personalized privacy systems, we need to understand how users make privacy decisions in various contexts. Existing studies of privacy perceptions and behavior focus on overall tendencies toward privacy, but few have examined the context-specific factors in privacy decision making. We conducted a survey on Mechanical Turk (N=401) based on the theory of planned behavior (TPB) to measure the way users’ perceptions of privacy factors and intent to disclose information are affected by three situational factors embodied hypothetical scenarios: information type, recipients’ role, and trust source. Results showed a positive relationship between subjective norms and perceived behavioral control, and between each of these and situational privacy attitude; all three constructs are significantly positively associated with intent to disclose. These findings also suggest that, situational factors predict participants’ privacy decisions through their influence on the TPB constructs.
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