Impact of secondary market on consumer return policies and supply chain coordination

Impact of secondary market on consumer return policies and supply chain coordination
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二级市场对消费者退货政策和供应链协调的影响

DOI:
10.1016/j.omega.2013.11.005
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发表时间:
2014-06
影响因子:
6.9
通讯作者:
Siu, Tak-Kuen
Siu, Tak-Kuen
中科院分区:
管理学2区
文献类型:
--
作者:
Huang, Ximin;Gu, Jia-Wen;Ching, Wai-Ki;Siu, Tak-Kuen

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在本文中,我们建立了一个统一的模型来研究产品的库存管理问题,以及在二级市场中由单个供应商和相当多的零售商组成的相关供应链的协调问题。具体来说,在最初的销售中允许消费者退货。然后,我们引入二级市场,以回收最初销售的退货和剩余物。在这个二级市场,会给消费者一个折扣价格,但不接受退货。此外,在一级市场和二级市场之间,有一个内部市场,零售商可以在其中进行交易,以便他们能够调整库存水平,为二级市场的销售做准备。在这种情况下,我们研究了零售商和供应链的库存决策,并强调了二级市场对销售和供应链协调契约的影响。我们认为二级市场有助于我们增加批发总量。数值算例表明,总销售利润也得到了提高。然而,二级市场加剧了零售商与供应链在决定最优库存水平上的激励冲突,因此要求供应商提供更慷慨的回购或销售回扣合同来协调供应链。最后,我们将分析扩展到更一般的情况,并表明我们的结果对某些建模假设是稳健的。
In this paper, we develop a unified model to study the inventory management problem of a product and the coordination of the associated supply chain consisting of a single supplier and considerably many retailers in the presence of a secondary market. Specifically, consumer returns are allowed in the initial sales. Then, we introduce a secondary market to salvage the returns and the leftovers from the initial sales. In this secondary market, a discount price will be offered to the consumers but no returns are accepted. Moreover, between the primary and the secondary market, there is an internal market where retailers can trade among themselves so that they are able to adjust their inventory levels to prepare for the sales in the secondary market. We study the retailers' and the supply chain's inventory decision in this case and highlight the impact of the secondary market on the sales as well as on the supply chain coordination contracts. We conclude that the secondary market helps us to increase the total wholesale volume. Numerical examples show that the total sales profit is also increased. However, the secondary market aggravates the incentive conflict between the retailers and the supply chain on deciding the optimal inventory levels and hence requires the supplier to offer more generous buyback or sales rebate contracts for coordination of the supply chain. Finally, we extend our analysis to more general cases and also show that our results are robust to some of the modeling assumptions.
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