An Information-Processing Model for Audiences' Selections of Movies
An Information-Processing Model for Audiences' Selections of Movies
复制标题
观众电影选择的信息处理模型
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Jung Younbo
中科院分区：
文献类型：
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作者：
Xuexin Xu;X. Hao;Jung Younbo
抽象的。基于信息处理的心理认知理论，本研究的目的是研究定性流行（例如，使用评论和评论等定性信息）和定量流行（例如，使用观看和下载计数等定量信息作为流行线索）对媒体用户内容选择决策的相对影响。进行了一项实验（N = 77），以调查两种类型的跟风行为对在线好莱坞电影选择的贡献，并确定调节这种跟风效应的因素。结果表明，认知负荷与定性跟风效应的强度呈负相关，而与定量跟风效应的强度呈正相关。尽管影响微乎其微，但结果还表明，当个人对好莱坞电影不太熟悉时，定量跟风效应的影响就会变得更强。相关含义...
Abstract. Building on psychocognitive theories of information processing, the purpose of this study was to examine the relative impacts of qualitative bandwagon (e.g., using qualitative information such as comments and reviews) and quantitative bandwagon (e.g., using quantitative information such as view and download counts as bandwagon cues) on content selection decisions by media users. An experiment (N = 77) was conducted to investigate the contributions of the two types of bandwagon behaviors to the selections of Hollywood movies online and to identify factors moderating such bandwagon effects. The results showed that cognitive load was negatively associated with the strength of qualitative bandwagon effects, while positively associated with the strength of quantitative bandwagon effects. Although it was marginally significant, the results also showed that the impact of the quantitative bandwagon effect became stronger when individuals were less familiar with Hollywood movies. Implications with respec...
影响因子：
7.6
作者：
MAHESWARAN, D;CHAIKEN, S
通讯作者：
CHAIKEN, S