Switching stories: user testimonials on juul.com continue to contradict JUUL's switch ≠ cessation narrative.
Switching stories: user testimonials on juul.com continue to contradict JUUL's switch ≠ cessation narrative.
复制标题
DOI：
10.1136/tobaccocontrol-2020-055816
复制
发表时间：
2021-11
期刊：
影响因子：
5.2
通讯作者：
Ferketich AK
中科院分区：
文献类型：
--
作者：
Patterson JG;LaPolt DT;Miranda AR;Zettler PJ;Berman M;Roberts ME;Keller-Hamilton B;Ferketich AK
2019年1月，ENDS市场领导者JUUL Labs（JUUL）发起了一项广告活动，鼓励成年吸烟者从可燃卷烟“转向”JUUL。我们的主要目的是描述消费者对JUUL的看法，JUUL的在线社交社区成员通过JUUL网站上的推荐进行交流。2019年12月和2020年1月在JUUL网站上显示的用户推荐由三位评审员收集和编码。共有220份证词被编码为主要和次要主题（4个更广泛的主题内的8个代码）。证言撰写者平均年龄为43.0岁（范围28-74岁），使用JUUL的平均时间为21.8个月（范围9-59个月）。在近一半的推荐信中，最突出的主题是描述如何使用JUUL，并提到JUUL的好处和如何使用该产品的提示。近十分之四的声明鼓励吸烟者尝试Juul，或者指出Juul是比香烟更好的产品。大约十分之一的陈述集中在从吸烟转向使用JUUL。这项研究为了解成年用户如何描述JUUL提供了基础，包括他们使用JUUL“转换”或戒烟的经历。目前，ENDS对戒烟的有效性没有实质性证据支持;但是，如果戒烟被定义为“戒烟可燃烟草产品”，那么监管机构应该意识到转换和戒烟信息可能并不明显。
In January 2019, ENDS market leader JUUL Labs (JUUL) launched an advertising campaign encouraging adult smokers to “make the switch” from combustible cigarettes to JUUL. Our primary aim was to describe consumer perceptions of JUUL as communicated by members of JUUL’s online social community via testimonials promoted on JUUL’s website. User testimonials that were displayed on the JUUL website in December 2019 and January 2020 were collected and coded by three reviewers. A total of 220 testimonials were coded for primary and secondary themes (8 codes within 4 broader themes). Testimonial writers were, on average, 43.0 years old (range 28-74) and reported using JUUL for an average of 21.8 months (range 9-59 months). The most prominent theme, present in nearly half of the testimonials, was a description of how to use JUUL, with mentions of JUUL’s benefits and tips on how to use the product. Nearly 4 in 10 statements encouraged smokers to give JUUL a try or noted that JUUL is a better product compared to cigarettes. About 1 in 10 statements were focused on switching from smoking cigarettes to using JUUL. This study presents a foundation for understanding how adult users describe JUUL, including their experiences using JUUL to “switch” or stop smoking. Currently, the effectiveness of ENDS for smoking cessation is not supported by substantial evidence; however, if cessation is defined as “quitting combustible tobacco products,” then regulators should be aware that switch and cessation messages may not be distinct.
登录
查看更多内容
影响因子：
4.2
作者：
Brett, Emma I.;Stevens, Elise M.;Hebert, Emily T.
通讯作者：
Hebert, Emily T.
影响因子：
4.7
作者：
Farsalinos, Konstantinos E.;Niaura, Raymond
通讯作者：
Niaura, Raymond
影响因子：
3.7
作者：
Pierce, John P.;Benmarhnia, Tarik;Messer, Karen
通讯作者：
Messer, Karen
影响因子：
12.7
作者：
Ramamurthi, Divya;Gall, Phillip A.;Jackler, Robert K.
通讯作者：
Jackler, Robert K.
影响因子：
4.2
作者：
Mackey, Tim K.;Miner, Angela;Cuomo, Raphael E.
通讯作者：
Cuomo, Raphael E.