The experimental tobacco marketplace: Narrative influence on electronic cigarette substitution.
The experimental tobacco marketplace: Narrative influence on electronic cigarette substitution.
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DOI：
10.1037/pha0000233
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发表时间：
2019-04
影响因子：
2.3
通讯作者：
Bickel WK
中科院分区：
文献类型：
--
作者：
DeHart WB;Kaplan BA;Pope DA;Mellis AM;Bickel WK
尽管总体吸烟率有望下降，但仍有相当一部分人继续从事这种代价高昂的行为。用电子烟取代传统香烟是一种越来越受欢迎的减害策略。叙事可能是增加电子烟可替代性的一种方法。参与者(N=160)被分配到四种描述亲密朋友生病的故事中的一种。在积极的叙事中，参与者读到了一位朋友生病的故事，但得知只是流感。在负面叙事中，朋友因吸烟而生病，在负面后悔叙事中，朋友因吸烟而生病，并明确表示对开始吸烟感到后悔，在负面变化叙事中，朋友因吸烟而生病，改用电子烟，并完全康复。参与者随后完成了一个实验性的烟草市场(ETM)，在那里他们可以购买传统香烟和包括电子烟在内的替代尼古丁产品。在整个ETM试验中，传统卷烟的价格上升，而替代产品的价格保持不变。与其他三组相比，负变组的传统卷烟初次购买量减少，电子烟初次购买量增加。这一发现受到了传统香烟依赖和对电子烟风险的看法的缓和，但之前接触电子烟的情况并不是这样。在模仿真实市场的ETM中，叙事可以改变传统的香烟和电子烟购买。叙事可以成为一种有价值的减少伤害的工具，因为它们具有成本效益，可以广泛传播，并且可以对个人进行个性化。
Despite promising decreases in overall smoking rates, a significant proportion of the population continue to engage in this costly behavior. Substituting e-cigarettes for conventional cigarettes is an increasingly popular harm-reduction strategy. Narratives may be one method of increasing the substitutability of e-cigarettes. Participants (N = 160) were assigned to one of four narratives that described a close friend becoming ill. In the Positive narrative, participants read about a friend that became ill but learned it was only the flu. In the Negative narrative, the friend became ill from smoking cigarettes, in the Negative-Regret narrative, the friend became ill from smoking cigarettes and explicitly expressed regret for having started smoking, and in the Negative-Change narrative, the friend became ill from smoking, switched to e-cigarettes and made a full recovery. Participants then completed an experimental tobacco marketplace (ETM) where they could purchase conventional cigarettes and alternative nicotine products including e-cigarettes. Across ETM trials, the price of conventional cigarettes increased while the price of the alternative products remained constant. Initial purchasing of conventional cigarettes decreased and initial purchasing of e-cigarettes increased in the Negative-Change group compared to the other three groups. This finding was moderated by conventional cigarette dependence and perception of e-cigarette risk but not previous e-cigarette exposure. Narratives can change conventional cigarette and e-cigarette purchasing in an ETM that mimics real-world marketplaces. Narratives can be a valuable harm-reduction tool because they are cost-effective, can be widely disseminated, and can be personalized to individuals.
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影响因子：
5.4
作者：
Dillard, Amanda J.;Fagerlin, Angela;Dal Cin, Sonya;Zikmund-Fisher, Brian J.;Ubel, Peter A.
通讯作者：
Ubel, Peter A.
影响因子：
2.7
作者：
GREEN, L;FREED, DE
通讯作者：
FREED, DE
影响因子：
4.2
作者：
de Wit, John B. F.;Das, Enny;Vet, Raymond
通讯作者：
Vet, Raymond
影响因子：
8.2
作者：
Hirsh, Jacob B.;Kang, Sonia K.;Bodenhausen, Galen V.
通讯作者：
Bodenhausen, Galen V.
影响因子：
--
作者：
Heckman, Bryan W;Cummings, K Michael;Bickel, Warren K
通讯作者：
Bickel, Warren K