From incidental news exposure to news engagement. How perceptions of the news post and news usage patterns influence engagement with news articles encountered on Facebook

From incidental news exposure to news engagement. How perceptions of the news post and news usage patterns influence engagement with news articles encountered on Facebook
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从偶然新闻曝光到新闻参与度 对新闻帖子和新闻使用模式的看法如何影响 Facebook 上遇到的新闻文章的参与度

DOI:
10.1016/j.chb.2017.06.041
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发表时间:
2017
期刊:
Comput. Hum. Behav.
影响因子:
--
通讯作者:
Leiner
Leiner
中科院分区:
--
文献类型:
--
作者:
Karnowski;Kümpel;Leonhard;Leiner

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在社交网站(SNS)上,人们越来越多地接触到新闻内容,即使他们没有主动寻找它。尽管人们普遍认为SNS已经成为这种偶然新闻曝光的主要驱动力,但我们对影响用户是否参与SNS新闻的因素知之甚少。因此,本研究调查在何种条件下,偶然的新闻曝光成为实际接触新闻,询问如何既感知的新闻帖子和一般的新闻使用模式影响的意图,阅读新闻文章上遇到的SNS,以及意图寻找进一步的信息覆盖的问题。基于一项移动的强制体验抽样研究,该研究包括来自124名参与者的840次Facebook新闻遭遇,我们发现,新闻参与主要取决于参与者对新闻帖子的感知兴趣和先前知识,而SNS特有的社会因素(即,对新闻传播者的感情)。与此相反,不依赖于内容的新闻使用模式对新闻参与没有影响。
On social network sites (SNS), people are increasingly confronted with news content—even if they have not actively been looking for it. Although it is widely recognized that SNS have become a main driver for such incidental news exposure, we know little about the factors that influence whether users engage with news encountered on SNS. Thus, this study investigates under which conditions incidental news exposure becomes actual engagement with news by asking how both the perception of the news post and general news usage patterns influence the intention to read news articles encountered on SNS as well as the intention to look for further information about the covered issues. Building on a mobile forced experience sampling study consisting of 840 Facebook news encounters reported from 124 participants, we find that news engagement is mostly determined by participants' perceived interestingness of and prior knowledge about the issue of the news post and to a much lesser degree by social factors unique to SNS (i.e., feelings towards the spreader of the news). In contrast, no influence of content-independent news usage patterns on news engagement could be observed.
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