Using dialogues to increase positive attitudes towards COVID-19 vaccines in a vaccine-hesitant UK population.

Using dialogues to increase positive attitudes towards COVID-19 vaccines in a vaccine-hesitant UK population.
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DOI:
10.1098/rsos.220366
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发表时间:
2022-10
影响因子:
3.5
通讯作者:
Stafford, Tom
Stafford, Tom
中科院分区:
综合性期刊3区
文献类型:
--
作者:
Brand, Charlotte. O. O.;Stafford, Tom

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最近,Altay等人(Altay等人,2021. J. Exp. Psychol.:(doi:10.1037/xap 0000400))显示,与聊天机器人进行5分钟的互动,导致法国人群中积极的COVID-19疫苗接种态度和意图增加。在这里,我们在一个疫苗犹豫的英国人群中复制了这种效果。我们试图通过控制所提供的信息量、信息的可信度和交互水平来隔离聊天机器人条件的有效性。像阿尔泰等人一样,我们的实验允许参与者通过选择关于COVID-19疫苗的感兴趣的问题来导航分支对话。我们的控制条件使用相同的问题和答案,但通过随机呈现对话来去除参与者的选择。重要的是,我们还针对那些反对或对COVID-19疫苗接种持中立态度的人,开始,筛选出那些已经持积极态度的人。复制Altay等人,我们发现,对疫苗接种的积极态度和接种疫苗的意愿也有类似的增长。与Altay等人不同,我们发现两个条件之间没有区别:选择问题并没有比我们的控制条件更多地增加疫苗态度或意图。这些结果表明,通过深入、值得信赖和引人入胜的对话,对疫苗犹豫不决的态度是可以改变的。
Recently, Altay et al. (Altay et al. 2021. J. Exp.Psychol.: Appl. (doi:10.1037/xap0000400)) showed that 5 min of interaction with a chatbot led to increases in positive COVID-19 vaccination attitudes and intentions in a French population. Here we replicate this effect in a vaccine-hesitant, UK-based population. We attempt to isolate what made the chatbot condition effective by controlling the amount of information provided, the trustworthiness of the information and the level of interactivity. Like Altay et al., our experiment allowed participants to navigate a branching dialogue by choosing questions of interest about COVID-19 vaccines. Our control condition used the same questions and answers but removed participant choice by presenting the dialogues at random. Importantly, we also targeted those who were either against or neutral towards COVID-19 vaccinations to begin with, screening-out those with already positive attitudes. Replicating Altay et al., we found a similar size increase in positive attitudes towards vaccination, and in intention to get vaccinated. Unlike Altay et al., we found no difference between our two conditions: choosing the questions did not increase vaccine attitudes or intentions any more than our control condition. These results suggest that the attitudes of the vaccine hesitant are modifiable with exposure to in-depth, trustworthy and engaging dialogues.
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