A New Look at Celebrity Endorsements in Politics: Investigating the Impact of Scandalous Celebrity Endorsers and Politicians’ Best Responses
A New Look at Celebrity Endorsements in Politics: Investigating the Impact of Scandalous Celebrity Endorsers and Politicians’ Best Responses
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重新审视政治中的名人代言：调查丑闻名人代言者的影响和政客的最佳反应
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Jörg Matthes
中科院分区：
文献类型：
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作者：
Christian von Sikorski;Johannes Knoll;Jörg Matthes
摘要当一位名人收到负面新闻报道时，他或她对政客的支持可能会给政客带来负面后果。我们借助两项实验研究对这种负面后果进行了调查。在研究1(名人卷入税务丑闻)中，我们在2×2被试间实验中操纵了代言是由政治家还是名人发起的(即可控性)。我们还操纵了政客的反应(即无反应与有反应)。研究2是第一个实验(名人卷入房地产丑闻)的概念性复制。研究一的结果显示，政治家被认为比其他人更能控制自己发起的背书。感觉到的可控性反过来会影响愤怒和同情的情绪，最终影响投票意图。对于自己发起的代言，没有回应似乎是最好的反应。相比之下，如果背书是由另一个实体发起的，则建议公众作出反应。结果在研究2中重复。然而，一位政治候选人的特殊反应显示，与房地产丑闻有关的影响没有影响。我们运用计划行为理论、归因理论和情境危机沟通理论来解释我们的研究结果。
ABSTRACT When a celebrity receives negative news coverage, his or her endorsements of politicians can pose negative consequences for the politicians. We investigated such negative consequences with the help of two experimental studies. In Study 1 (celebrity involved in tax scandal), we manipulated whether an endorsement was initiated by a politician or a celebrity (i.e., controllability) in a 2 × 2 between-subject experiment. We also manipulated politicians’ responses (i.e., no response vs. response). Study 2 was a conceptual replication of the first experiment (celebrity involved in a real estate scandal). Results of Study 1 revealed that politicians are perceived to be more in control of self-initiated endorsements than other-initiated ones. Perceived controllability, in turn, influenced feelings of anger and pity, eventually affecting voting intentions. For self-initiated endorsements, no response appears to be the best reaction. By contrast, public response is advised when the endorsement was initiated by another entity. Results were replicated in Study 2. However, particular responses of a political candidate revealed no influences in connection with a real estate scandal. We explain our findings by applying the theory of planned behavior, attribution theory, and situational crisis communication theory.
处理有说服力的群体内消息。
影响因子：
7.6
作者：
Mackie,DM;Worth,LT;Asuncion,AG
通讯作者：
Asuncion,AG