Identifying HPV vaccine narrative communication needs among parents on social media.
Identifying HPV vaccine narrative communication needs among parents on social media.
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DOI：
10.1016/j.pmedr.2021.101488
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发表时间：
2021-09
影响因子：
2.8
通讯作者：
Leader AE
中科院分区：
文献类型：
--
作者：
Massey PM;Togo E;Chiang SC;Klassen AC;Rose M;Manganello JA;Leader AE
分享个人经历是公共卫生领域的重要沟通策略，包括疫苗接种。这项研究旨在了解父母是否愿意从其他父母的经历中了解 HPV 疫苗，以及这些信息在社交媒体上应采取什么形式。 2020 年 5 月，我们对美国各地 6 个在线焦点小组进行了一项定性研究，调查对象为 9-14 岁儿童的家长（n = 48）。我们使用基于文本的讨论形式，讨论了他们获取有关 HPV 疫苗的信息以及使用 Twitter 了解健康主题的经历。四名编码员按主题（包括内容、交付和信息来源）构建定性调查结果。随附的一项调查用于描述参与者 Twitter 使用情况以及 HPV 疫苗知识和态度。参与者的平均年龄为 44.6 岁，其中 63% 是母亲，大多数人具有较高的 HPV 疫苗知识。家长表示他们想听听其他家长关于接种 HPV 疫苗的经历。然而，很难知道在哪里可以找到这些信息。当在社交媒体上分享经历时，负面的经历会更令人难忘，也更个人化。家长们认为，如果以可信、可验证和真实的方式进行，Twitter 可能成为交流 HPV 疫苗的重要空间。父母希望通过其他父母的经历来了解 HPV 疫苗，尤其是当这与支持疫苗的科学相一致时。公共卫生和医学界必须接受这种证据和生活经验的结合来传递和讨论健康信息。
Sharing personal experiences is an important communication strategy in public health, including vaccination. This study sought to understand if parents would be receptive to learning about the HPV vaccine from other parent experiences, and what format this information should take on social media. In May 2020, we conducted a qualitative study of six online focus groups across the U.S. with parents (n = 48) of children ages 9–14. Using a text-based discussion format, we discussed their experiences getting information about the HPV vaccine and using Twitter to learn about health topics. Four coders structured qualitative findings by themes including content, delivery, and source of information. An accompanying survey was used to describe participant Twitter use and HPV vaccine knowledge and attitudes. The average participant age was 44.6 years old, 63% were mothers, and the majority had high HPV vaccine knowledge. Parents indicated that they want to hear from other parents about their experiences with the HPV vaccine. However, it was hard to know where to find this information. When experiences are shared on social media, the negative ones are more memorable and more personal. Parents thought Twitter could be an important space to communicate about the HPV vaccine if it was done in a credible, verifiable, and authentic way. Parents want to learn about the HPV vaccine through other parent experiences, especially when this aligns with science supporting the vaccine. Public health and medical communities must embrace this mix of evidence and lived experiences to deliver and discuss health information.
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