The effectiveness of advocacy has been well documented and its use established as a common practice in furthering sound public health policy and practices. Efforts are underway to explain how advocacy has supported, shaped and influenced public policy concerning – and the growth and development of – comprehensive cancer control initiatives. The objective of this paper is to assess the history, current role and future of advocacy as a means of articulating the value of, and furthering, comprehensive cancer control practices. Comprehensive cancer control is approaching a critical moment in its development, and a unified approach is necessary to achieve common goals. A call to action for supporting and contributing to the success of a comprehensive approach to cancer control is more important today than it was 11 years ago. Advocacy is an essential strategy in that call to action.
宣传的有效性已有充分的文献记载,其应用已成为推动合理的公共卫生政策和实践的一种常见做法。目前正在努力解释宣传如何支持、塑造和影响有关综合癌症控制举措以及这些举措的增长和发展的公共政策。本文的目的是评估宣传作为阐明综合癌症控制实践的价值并推动其发展的一种手段的历史、当前作用和未来。综合癌症控制在其发展过程中正接近一个关键时刻,为实现共同目标,有必要采取统一的方法。如今,呼吁采取行动支持综合癌症控制方法并为其成功做出贡献,这比11年前更为重要。宣传是这一行动呼吁中的一项关键策略。