Culture modulates eye-movements to visual novelty.

Culture modulates eye-movements to visual novelty.
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DOI:
10.1371/journal.pone.0008238
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发表时间:
2009-12-16
期刊:
影响因子:
3.7
通讯作者:
Park DC
Park DC
中科院分区:
综合性期刊3区
文献类型:
--
作者:
Goh JO;Tan JC;Park DC

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在观看复杂场景时,东亚人更注重情境,而西方人更注重物体,这分别反映了整体视觉加工风格和分析性视觉加工风格的文化差异。这项眼球跟踪研究调查了当复杂图片中物体和背景发生显著变化时,这些文化偏见在视觉加工中的具体机制和稳健性。新加坡华裔(东亚)和美国高加索(西方)参与者被动观看包含选择性变化的物体和背景场景的图片,这些图片以数据驱动的方式强烈地吸引了参与者的注意力。我们发现,尽管两组参与者都对图片中的物体变化做出了反应,但仍有证据表明眼球运动存在文化差异。与新加坡参与者相比,美国参与者的物体注视次数受物体变化的影响更大。此外,尽管进行了图片处理,美国参与者对物体和背景的注视都保持了更长的持续时间,眼球运动通常保持在焦点物体内。相比之下,新加坡参与者的注视持续时间较短,眼球运动更多地在物体和背景之间交替。结果表明,即使当外部刺激以与文化偏见相反的方式引起注意时,视觉加工中也存在强烈的文化偏见。这些发现还扩展了之前的研究,揭示了文化对视觉注意的不同方面的更具体但一致的影响,这些影响是通过注视持续时间、注视次数以及物体和背景之间的扫视来衡量的。
When viewing complex scenes, East Asians attend more to contexts whereas Westerners attend more to objects, reflecting cultural differences in holistic and analytic visual processing styles respectively. This eye-tracking study investigated more specific mechanisms and the robustness of these cultural biases in visual processing when salient changes in the objects and backgrounds occur in complex pictures. Chinese Singaporean (East Asian) and Caucasian US (Western) participants passively viewed pictures containing selectively changing objects and background scenes that strongly captured participants' attention in a data-driven manner. We found that although participants from both groups responded to object changes in the pictures, there was still evidence for cultural divergence in eye-movements. The number of object fixations in the US participants was more affected by object change than in the Singapore participants. Additionally, despite the picture manipulations, US participants consistently maintained longer durations for both object and background fixations, with eye-movements that generally remained within the focal objects. In contrast, Singapore participants had shorter fixation durations with eye-movements that alternated more between objects and backgrounds. The results demonstrate a robust cultural bias in visual processing even when external stimuli draw attention in an opposite manner to the cultural bias. These findings also extend previous studies by revealing more specific, but consistent, effects of culture on the different aspects of visual attention as measured by fixation duration, number of fixations, and saccades between objects and backgrounds.
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