Reference Point Effects in Riskless Choice Without Loss Aversion
Reference Point Effects in Riskless Choice Without Loss Aversion
复制标题
没有损失厌恶的无风险选择中的参考点效应
DOI：
10.1037/dec0000015
复制
发表时间：
2015
期刊：
影响因子：
--
通讯作者：
J. Trueblood
中科院分区：
文献类型：
--
作者：
J. Trueblood
大量的研究表明，在无风险选择中，选择之间的偏好往往受到参考点的影响。也就是说，现有的参考水平或现状会使人们倾向于新的选择。参照依赖效应通常归因于损失厌恶（Tversky & Kahneman, 1991）。关键思想是，当考虑一个选项时，个人根据参考点的每个属性评估该选项的优点和缺点。在决策过程中，劣势（损失）比优势（收益）更重要。本研究提供了新的实验证据，证明在非享乐刺激下低级知觉决策任务会产生3种标准参照依赖效应。这对损失厌恶等解释提出了质疑，这些解释仅限于具有享乐刺激的高层决策，并表明参考依赖效应可能适用于基本决策过程层面的一般解释。
Numerous studies have demonstrated that preferences among options in riskless choice are often influenced by reference points. That is, an existing reference level or status quo can bias preferences toward new alternatives. Reference-dependent effects have typically been attributed to loss aversion (Tversky & Kahneman, 1991). The key idea is that when an option is being considered, an individual assesses the advantages and disadvantages of that option along each attribute with respect to the reference point. Disadvantages (losses) are weighted more than advantages (gains) in the decision process. This research provides new experimental evidence that 3 standard referencedependent effects arise in a low-level perceptual decision task with nonhedonic stimuli. This casts doubt on explanations such as loss aversion, which are limited to high-level decisions with hedonic stimuli, and indicates that reference-dependent effects may be amenable to a general explanation at the level of the basic decision process.
影响因子：
13.7
作者：
TVERSKY, A;KAHNEMAN, D
通讯作者：
KAHNEMAN, D