Does spatially targeted information boost the value of ecolabeling seafood? A choice experiment in Japan
Does spatially targeted information boost the value of ecolabeling seafood? A choice experiment in Japan
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空间目标信息是否会提高海鲜生态标签的价值？
DOI：
10.1080/00036846.2022.2056127
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发表时间：
2022
影响因子：
2.2
通讯作者：
Managi Shunsuke
中科院分区：
文献类型：
--
作者：
Wakamatsu Mihoko;Managi Shunsuke
生态标签促进可持续渔业的成功取决于信息。我们探讨了空间有针对性的知识的影响，愿意支付生态标签使用的治疗，为消费者提供有关全球，国内和国外渔业的健康知识，这可能会对国内和进口的海鲜产生不同的影响。对使用选择实验收集的数据进行的分析表明，知识的空间差异不一定影响生态标签的价值。对国内渔业状况的了解对消费者赋予可持续国内产品的价值的影响并不比对世界渔业的了解大。我们还发现，生态标签产生溢价和进口折扣的价值，无论是否提供额外的渔业信息和类型的空间知识提供。当提供世界渔业信息时，生态标签国内产品的溢价最大，但关于渔业的更多知识并不影响生态标签外国产品的价值。此外，收到关于国内渔业信息并认为是积极的消费者愿意为有标签的国内产品支付与收到关于世界渔业信息的消费者一样多的费用。
The success of ecolabelling to promote sustainable fisheries hinges on information. We explore the effects of spatially targeted knowledge on willingness to pay for ecolabels using treatments that provide consumers with knowledge about the health of worldwide, domestic, and foreign fisheries, which can have differential effects for domestic and imported seafood. Analysis of data collected using a choice experiment indicates that spatial differences in knowledge do not necessarily influence the value of ecolabels. Knowledge of the state of domestic fisheries has no greater effect on the value consumers assign to sustainable domestic products than knowledge of world fisheries. We also find that the ecolabels generate premiums and that importing discounted the value regardless of whether additional information on fisheries was provided and of the type of spatial knowledge provided. The greatest premium for ecolabelled domestic products was achieved when the world fishery information was provided, but additional knowledge about the fishery did not affect the value of ecolabelled foreign products. Additionally, consumers who received information on the domestic fishery and viewed it as positive were willing to pay as much for the labelled domestic products as those who received information on world fisheries.
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