When Do Gain-Framed Health Messages Work Better Than Fear Appeals
When Do Gain-Framed Health Messages Work Better Than Fear Appeals
复制标题
什么时候以收益为框架的健康信息比恐惧诉求更有效
DOI：
10.1093/nutrit/nuu010
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
Lizzy Pope
中科院分区：
文献类型：
--
作者：
B. Wansink;Lizzy Pope
过去关于以收益为框架的健康信息与以损失为基础的健康信息的文献综述是不一致和不确定的。为了解决这个问题并提供一个更清晰的模式，本综述将重点放在目标受众的个体或个人特征上。结果表明，通过回答以下关于目标受众的四个问题，人们可以预测以收益为框架的健康信息还是以损失为基础的健康信息更有效。1)参与这个问题的程度是低（还是高）？2)结果的确定性高（相对低）吗？3)是否存在低（高）风险偏好？4)是否存在启发式（相对于零碎）处理风格？根据这些因素对用户进行分析有两个明显的好处；它解决了过去正面-负面和得失信息研究中许多看似不一致的问题（比如恐惧诉求对专家比非专家更有效），它有助于预测哪种类型的信息对特定的受众最有效。
Past literature reviews of gain-framed versus loss-based health messages have been inconsistent and inconclusive. To resolve this and provide a clearer pattern, this review focuses on the individual or person-specific characteristics of target audiences. The results indicate that by answering the following four questions about a target audience, one can predict whether a gain-framed or a loss-based health message will be more effective. 1) Is there a low (versus high) level of involvement in the issue? 2) Is there a high (versus low) certainty of the outcome? 3) Is there a low (versus high) preference for risk? 4) Is there a heuristic (versus piecemeal) processing style? The profiling of audiences on these factors has two distinct benefits; it resolves many of the seeming inconsistencies in past positive-negative and gain-loss message research (such as fear appeals working better with experts than nonexperts) and it helps predict which type of message will be most effective with a given audience.
使用信息框架来激励低收入少数民族妇女进行艾滋病毒检测。
DOI：
10.1037//0278-6133.22.1.60
发表时间：
2003
期刊：
Health psychology : official journal of the Division of Health Psychology, American Psychological Association
影响因子：
--
作者：
Apanovitch,AnneMarie;McCarthy,Danielle;Salovey,Peter
通讯作者：
Salovey,Peter
影响因子：
7.6
作者：
MEYEROWITZ, BE;CHAIKEN, S
通讯作者：
CHAIKEN, S
影响因子：
4.2
作者：
Mann, T;Sherman, D;Updegraff, J
通讯作者：
Updegraff, J