PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN Fazio, Hilden / EMOTIONAL REACTIONS TO A PREJUDICED RESPONSE Emotional Reactions to a Seemingly Prejudiced Response: The Role of Automatically Activated Racial Attitudes and Motivation to Control Prejudiced Reactions

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN Fazio, Hilden / EMOTIONAL REACTIONS TO A PREJUDICED RESPONSE Emotional Reactions to a Seemingly Prejudiced Response: The Role of Automatically Activated Racial Attitudes and Motivation to Control Prejudiced Reactions
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人格与社会心理学公报 Fazio, Hilden / 对偏见反应的情绪反应 对看似偏见反应的情绪反应:自动激活的种族态度的作用和控制偏见反应的动机

DOI:
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发表时间:
2001
期刊:
影响因子:
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通讯作者:
L. Hilden
L. Hilden
中科院分区:
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文献类型:
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作者:
R. Fazio;L. Hilden

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本研究探讨了情绪反应的电视公益广告有关种族偏见。该广告诱导观众得出一个似乎有偏见的推断约一个非洲裔美国man.Emotional反应的广告不同的功能自动激活的种族态度和两个因素的动机控制偏见的反应量表,所有这些都进行了评估3个月前暴露于广告。更积极的种族态度与对广告的内疚感有关。个人与代理偏见因素的动机量表的关注分数较高,报告更大的内疚和更大的激动,而那些分数较高的约束,以避免纠纷因素经历激动,但没有内疚。偏见减少的努力和有效性的公益广告作为一种社会影响力的战略的影响的研究结果进行了讨论。
This study examined emotional reactions to a televised public service ad regarding racial prejudice. The ad induces viewers to draw a seemingly prejudicial inference about an African American man. Emotional reactions to the ad varied as a function of automatically activated racial attitudes and the two factors of the Motivation to Control Prejudiced Reactions Scale, all of which were assessed 3 months prior to exposure to the ad. More positive racial attitudes were associated with feelings of guilt in response to the ad. Individuals with higher scores on the concern with Acting Prejudiced factor of the motivation scale reported both greater guilt and greater agitation, whereas those with higher scores on the Restraint to Avoid Dispute factor experienced agitation but not guilt. The implications of the findings for prejudice reduction efforts and the effectiveness of the public service ad as a social influence strategy are discussed.
DOI: 10.1037/0022-3514.69.6.1013
发表时间: 1995-12-01
影响因子: 7.6
作者:
FAZIO, RH;JACKSON, JR;WILLIAMS, CJ
通讯作者: WILLIAMS, CJ