Menthol cigarettes and smoking initiation: a tobacco industry perspective.

Menthol cigarettes and smoking initiation: a tobacco industry perspective.
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DOI:
10.1136/tc.2010.041954
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发表时间:
2011-05
期刊:
影响因子:
5.2
通讯作者:
Klausner K
Klausner K
中科院分区:
医学2区
文献类型:
--
作者:
Klausner K

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确定烟草业对薄荷香烟和吸烟的开始了解多少。根据美国食品药品监督管理局工作人员提供的研究问题,我们在2010年2月至4月期间使用滚雪球抽样策略搜索传统烟草文献库(legacy.library.ucsf.edu)。在LTDL中可用的大约1100万个文档中,迭代搜索返回了数万个结果。研究人员审查了2634份文件,其中128份被认为与一个或多个研究问题有关。这些文件显示,薄荷醇被添加到香烟中,部分原因是众所周知,它对没有经验的吸烟者来说是一个有吸引力的特征,他们认为薄荷醇香烟不那么刺激,更容易吸烟,并且因为他们可以从朋友和家人那里获得。第二,烟草业发现,一些年轻人吸食薄荷醇是因为他们认为薄荷醇比非薄荷醇香烟危害小。一个关键的产品设计问题涉及是否增加品牌薄荷醇水平,以吸引长期薄荷醇吸烟者的口味偏好,或保持薄荷醇水平较低,以吸引没有经验的吸烟者。市场研究表明,这些公司仔细研究了市场上的薄荷醇部分,以便招募年轻的吸烟者加入他们的品牌。该行业按年龄、性别和种族跟踪薄荷醇香烟的使用情况,以告知产品开发和营销决策。香烟是香烟制造商用来吸引和留住新的年轻吸烟者的一个突出设计特征。
To determine what the tobacco industry knew about menthol cigarettes and the initiation of smoking. Based on Food and Drug Administration staff-supplied research questions we used a snowball sampling strategy to search the Legacy Tobacco Documents Library (http://legacy.library.ucsf.edu) between February and April 2010. Of the approximately 11 million documents available in the LTDL, the iterative searches returned tens of thousands of results. Researchers reviewed 2634 documents and 128 were deemed relevant to one or more of the research questions. The documents show that menthol is added to cigarettes in part because it is known to be an attractive feature to inexperienced smokers who perceive menthol cigarettes as less harsh and easier to smoke and because of their availability from friends and family. Second, the tobacco industry found that some youths smoke menthols because they perceive them to be less harmful than non-menthol cigarettes. A key product design issue concerns whether to increase brand menthol levels to appeal to the taste preferences of long-term menthol smokers or keep menthol levels lower to appeal to inexperienced smokers. Marketing studies showed that the companies carefully researched the menthol segment of the market in order to recruit younger smokers to their brands. The industry tracked menthol cigarette usage by age, gender and race to inform product development and marketing decisions. Menthol is a prominent design feature used by cigarette manufacturers to attract and retain new, younger smokers.
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