Advancing the circular economy through dynamic capabilities and extended customer engagement: Insights from small sustainable fashion enterprises in the UK

Advancing the circular economy through dynamic capabilities and extended customer engagement: Insights from small sustainable fashion enterprises in the UK
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通过动态能力和扩大客户参与推进循环经济:英国小型可持续时尚企业的见解

DOI:
10.1002/bse.2999
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发表时间:
2022
影响因子:
13.4
通讯作者:
Elf P
Elf P
中科院分区:
管理学2区
文献类型:
--
作者:
Elf P

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循环经济具有显著减少资源使用的潜力。然而,到目前为止,充分利用其潜力的尝试还不够。基于一项基于访谈的纵向研究,我们考察了英国时尚业的微型、中小型企业(MSME)如何推动循环经济(CE)。虽然动态能力框架主要用于中型和大型企业,但我们的发现推进了当前的文献,展示了动态能力的独特开发和使用如何使中小企业能够以灵活的方式采取行动,使它们能够引入、测试和推进CE解决方案,同时在危机时期为它们提供更强的弹性。我们的研究进一步表明,时尚中小企业通过超越目前主导商业思维的传统的、以技术为重点的方法,采用了循环经济商业模式(CEBM)。这项研究强调了中小企业通过扩展现有商业模式,以与客户密切互动的形式参与循环实践的能力,展示了扩大企业-客户参与在企业尝试采用CE实践方面的重要性和潜力。
The circular economy holds the potential to significantly reduce resource use. However, attempts to fully utilize its potential have fallen short so far. Based on a longitudinal interview‐based study, we examine how micro, small and medium enterprises (MSMEs) in the UK fashion industry advance the circular economy (CE). Whereas the dynamic capabilities framework is mostly used for medium and large businesses, our findings advance the current literature, demonstrating how the distinctive development and use of dynamic capabilities enable MSMEs to act in agile ways, allowing them to introduce, test and advance CE solutions, while providing them with more resilience during times of crises. Our study further shows that fashion MSMEs adopt circular economy business models (CEBMs) by going beyond conventional, technology‐focused approaches currently dominating business thinking. The research highlights MSMEs' ability to engage in circular practices through an extension of existing business models in the form of close interactions with their customers demonstrating the importance and potential ofextendedbusiness‐customer engagement in businesses' attempts to adopt CE practices.
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