Are There Gender Differences in Professional Self-Promotion? An Empirical Case Study of LinkedIn Profiles Among Recent MBA Graduates
Are There Gender Differences in Professional Self-Promotion? An Empirical Case Study of LinkedIn Profiles Among Recent MBA Graduates
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职业自我推销存在性别差异吗？
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Jim Hamilton
中科院分区：
文献类型：
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作者：
Kristen M. Altenburger;R. De;Kaylyn Frazier;Nikolai Avteniev;Jim Hamilton
女性在表达成就时比男性更谦虚，这被称为“女性谦虚效应”。鉴于突出成就和技能对职业发展的重要性，我们的研究利用现代数据集重新审视了机会均等的经典问题，以研究女性如何利用专业社交网站 LinkedIn。我们首先应用倾向得分匹配方法来识别一组具有类似资格的美国女性和男性用户，这些用户最近/即将从排名靠前的 MBA 课程毕业（2011-2017 年），如 LinkedIn 个人资料所示。然后，我们分析了在线自我推销选择中的性别差异，这是理解性别在专业招聘渠道中的作用时经常被忽视的一个方面。在匹配的女性和男性用户子集中，我们发现相对于男性，女性不太可能使用需要以自由格式书写的数据字段，例如“摘要”和“职位描述”字段。然而，我们发现，对于大多数大学来说，女性和男性同样可能包含更多结构化数据字段，例如荣誉和技能，并且对于某些大学，女性更有可能包含至少一项技能。这项工作开始量化用户提供的数据中的性别偏见，并介绍自我展示选择如何影响在线招聘平台的职业机会的重要考虑因素。
Women are more modest than men in expressing accomplishments, referred to as the “feminine modesty effect”. Given the importance of highlighting accomplishments and skills for professional advancement, our research revisits the classical question of equal opportunity with a modern dataset to examine how women leverage LinkedIn, a professional social networking site. We first apply propensity score matching methods to identify a subset of similarly qualified female and male U.S. users who recently graduated/will be graduating (2011-2017) from a top-ranked MBA program as indicated on their LinkedIn profile. We then analyze gender differences in online self-promotion choices, an often overlooked aspect of understanding the role of gender in the professional hiring pipeline. Among matched subsets of female and male users, we find that females are less likely relative to males to utilize data fields that require writing in free-form such as the Summary and Job Description fields. However, we find for most universities that females and males are equally likely to include more structured data fields such as Honors and Skills, and for some universities females are more likely to include at least one Skill. This work begins to quantify gender biases in user-provided data and introduces important considerations for how self-presentation choices affect professional opportunity in online hiring platforms.
自我推销作为女性的一个风险因素：反刻板印象管理的成本和收益。
影响因子：
7.6
作者：
Rudman,LA
通讯作者：
Rudman,LA