Willingness to pay for automated taxis: a stated choice experiment to measure the impact of in-vehicle features and customer reviews
Willingness to pay for automated taxis: a stated choice experiment to measure the impact of in-vehicle features and customer reviews
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支付自动出租车费用的意愿：衡量车载功能和客户评论影响的规定选择实验
DOI：
10.1007/s11116-022-10319-3
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发表时间：
2022
期刊：
影响因子：
4.3
通讯作者：
Yin H
中科院分区：
文献类型：
--
作者：
Yin H
这项研究旨在通过分析自动出租车(ATS)应该具有的车内特征来满足出租车乘客的要求，即在正常出租车中处理乘客和司机之间的直接沟通，从而为有限的经验证据做出贡献。根据焦点小组和几名飞行员的结果，测试了两个车内功能：改变目的地和在旅行期间与操作员聊天。本文还通过检验消费者评论的影响来检验社会影响对采用创新的影响的文献正文，而不是典型的采用措施和强制规范。建立了一个陈述选择(SC)实验，将特别的精力放在定义和呈现测试的新属性上。本研究以中国为被试，对目前使用NTS的用户(即司机)进行了调查。对混合选择模型进行了估计，并使用重采样技术来测试模型对所收集样本的敏感性。调查结果显示，平均而言，中国出租车用户愿意支付0.35欧元来选择“更改目的地”，支付0.78欧元来在AT内“与运营商聊天”。在社会影响力属性中，来自以前客户的评论被证实是最有效的措施，用户愿意多花1.58欧元乘坐长途好评的出租车(≥ 30分钟)，愿意为短途支付0.57欧元。支付意愿(WTP)估计均在95%以上显著，且有较窄的可信区间。
This study aims to contribute to the limited empirical evidence on Automated Taxis (ATs) by analysing the in-vehicle features that ATs ought to have to satisfy taxi passengers requests that in a Normal Taxi (NT) are dealt with a direct communication between the passenger and the driver. Based on the results of focus groups and several pilots, two in-vehicle features are tested: change of destination and chat with an operator during the trip. The paper also contributes to the body of literature on the impact of social influence on the adoption of innovation by testing the impact of consumer reviews other than the typical measure of adoption and injunctive norms. A Stated Choice (SC) experiment was built putting particular effort in the definition and presentation of the new attributes tested. The study was applied in China among current users of NTs (i.e. with the driver). Hybrid choice models were estimated and a resampling technique was used to test the model sensitivity to the sample gathered. Results show that on average, Chinese taxi users are willing to pay 0.35 Euros to have the option to ‘change the destination’ and 0.78 Euros to be able to ‘chat with an operator’ inside the AT. Among the social influence attributes, the reviews from previous customers confirmed to be the most effective measure, users are willing to pay 1.58 Euros more to use a taxi that got good reviews for long trips (≥ 30 min) and 0.57 Euros for shorter trips. The Willingness to Pay (WTP) estimated are all significant at more than 95% and have a narrow confidence intervals.
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