Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis.
Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis.
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DOI：
10.2196/jmir.7634
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发表时间：
2017-07-14
影响因子：
7.4
通讯作者：
Unger JB
中科院分区：
文献类型：
--
作者：
Allem JP;Escobedo P;Chu KH;Boley Cruz T;Unger JB
在美国和其他地方，小雪茄和小雪茄的使用越来越普遍，这对公共卫生产生了影响。随着雪茄和小雪茄的使用越来越受欢迎，大型社交媒体数据（例如，Instagram，Google Web Search，Twitter）可用于捕获和记录个人使用和销售这些烟草产品的背景。大的社交媒体数据可以让人们有机地展示他们如何以及为什么使用小雪茄和小雪茄，没有研究人员的引导，没有仪器偏见，成本低。这项研究描述了Swisher（美国最受欢迎的雪茄品牌，控制着超过75%的市场份额）在Instagram上与雪茄和雪茄相关的帖子，以告知烟草教育活动的设计和未来烟草控制工作的发展，并展示了使用大型社交媒体数据了解健康行为的实用性。我们从Instagram收集了图像，这是一款基于图像的社交媒体应用程序，允许用户在互联网上捕捉、定制和发布照片，拥有超过4亿活跃用户。本研究的入选标准包括带有标签“#swisher”的Instagram帖子。我们建立了编码图像主题的规则。在收集的1967张图像中，486张（24.71%）与大麻有关，348张（17.69%）是烟草产品或宣传材料，324张（16.47%）显示个人吸烟，225张（11.44%）是模因，584张（29.69%）被归类为其他（例如，自拍，食物，性暴露图像）。在与大麻相关的图像中，157/486（32.3%）包含Swisher包装，表明Swisher产品用于钝制，其中包括挖空雪茄并重新填充大麻。来自Instagram的图像可用于补充和扩展包括烟草使用在内的健康行为研究。图像可能与来自其他社交媒体平台的文字一样有价值，或者更有价值。Instagram上的帖子显示了斯威舍的产品，包括钝的制作，可能会增加小雪茄和小雪茄使用的正常化，这是未来研究的一个领域。烟草控制研究人员应该设计社交媒体活动，以打击在Instagram等流行网站上发现的吸烟图像。
Little cigar and cigarillo use is becoming more prevalent in the United States and elsewhere, with implications for public health. As little cigar and cigarillo use grows in popularity, big social media data (eg, Instagram, Google Web Search, Twitter) can be used to capture and document the context in which individuals use, and are marketed, these tobacco products. Big social media data may allow people to organically demonstrate how and why they use little cigars and cigarillos, unprimed by a researcher, without instrument bias and at low costs. This study characterized Swisher (the most popular brand of cigars in the United States, controlling over 75% of the market share) little cigar- and cigarillo-related posts on Instagram to inform the design of tobacco education campaigns and the development of future tobacco control efforts, and to demonstrate the utility in using big social media data in understanding health behaviors. We collected images from Instagram, an image-based social media app allowing users to capture, customize, and post photos on the Internet with over 400 million active users. Inclusion criteria for this study consisted of an Instagram post with the hashtag “#swisher”. We established rules for coding themes of images. Of 1967 images collected, 486 (24.71%) were marijuana related, 348 (17.69%) were of tobacco products or promotional material, 324 (16.47%) showed individuals smoking, 225 (11.44%) were memes, and 584 (29.69%) were classified as other (eg, selfies, food, sexually explicit images). Of the marijuana-related images, 157/486 (32.3%) contained a Swisher wrapper, indicating that a Swisher product was used in blunt making, which involves hollowing out a cigar and refilling it with marijuana. Images from Instagram may be used to complement and extend the study of health behaviors including tobacco use. Images may be as valuable as, or more valuable than, words from other social media platforms alone. Posts on Instagram showing Swisher products, including blunt making, could add to the normalization of little cigar and cigarillo use and is an area of future research. Tobacco control researchers should design social media campaigns to combat smoking imagery found on popular sites such as Instagram.
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DOI：
10.1056/nejmra1402309
发表时间：
2014-06-05
期刊：
The New England journal of medicine
影响因子：
--
作者：
Volkow ND;Baler RD;Compton WM;Weiss SR
通讯作者：
Weiss SR
影响因子：
4.5
作者：
Chang CM;Corey CG;Rostron BL;Apelberg BJ
通讯作者：
Apelberg BJ
影响因子：
5.1
作者：
Roditis, Maria L.;Delucchi, Kevin;Halpern-Felsher, Bonnie
通讯作者：
Halpern-Felsher, Bonnie
影响因子：
4.2
作者：
Peters, Erica N.;Schauer, Gillian L.;Pickworth, Wallace B.
通讯作者：
Pickworth, Wallace B.
DOI：
10.1093/ntr/ntv285
发表时间：
2016-05
期刊：
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
影响因子：
--
作者：
Dickinson DM;Johnson SE;Coleman BN;Tworek C;Tessman GK;Alexander J
通讯作者：
Alexander J