Using online social media for recruitment of human immunodeficiency virus-positive participants: a cross-sectional survey.

Using online social media for recruitment of human immunodeficiency virus-positive participants: a cross-sectional survey.
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使用在线社交媒体招募人类免疫缺陷病毒阳性参与者:横断面调查。

DOI:
10.2196/jmir.3229
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发表时间:
2014-05-01
影响因子:
7.4
通讯作者:
Saberi P
Saberi P
中科院分区:
医学2区
文献类型:
--
作者:
Yuan P;Bare MG;Johnson MO;Saberi P

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在进行研究时,特别是对艾滋病毒阳性的人,在招募和吸引参与者方面存在许多挑战。其中一些挑战包括地理障碍、时间和财政资源不足以及被认为与艾滋病毒有关的耻辱。本文描述了一种招聘方法的方法,该方法利用现有的在线社交媒体场所和其他互联网资源,试图克服研究、招聘和留住的一些障碍。从2013年5月到8月,实施了一种结合使用在线社交媒体、非财务激励和基于网络的调查软件的活动方法,以广告、招募和留住参与者,并为有限预算的调查研究收集数据。约5,000美元被指定为全职工作的20%的研究人员,产生了2034次调查点击,其中1404次符合纳入标准并发起了调查,平均每次发起调查的成本为3.56美元。共有1221人完成了调查,保留率为86.97%。这些数据表明,在线招聘是一种可行和有效的工具,可以通过复杂的在线数据收集软件和增加非财政奖励措施来进一步加强这种工具。
There are many challenges in recruiting and engaging participants when conducting research, especially with HIV-positive individuals. Some of these challenges include geographical barriers, insufficient time and financial resources, and perceived HIV-related stigma. This paper describes the methodology of a recruitment approach that capitalized on existing online social media venues and other Internet resources in an attempt to overcome some of these barriers to research recruitment and retention. From May through August 2013, a campaign approach using a combination of online social media, non-financial incentives, and Web-based survey software was implemented to advertise, recruit, and retain participants, and collect data for a survey study with a limited budget. Approximately US $5,000 was spent with a research staff designated at 20% of full-time effort, yielding 2034 survey clicks, 1404 of which met the inclusion criteria and initiated the survey, for an average cost of US $3.56 per survey initiation. A total of 1221 individuals completed the survey, yielding 86.97% retention. These data indicate that online recruitment is a feasible and efficient tool that can be further enhanced by sophisticated online data collection software and the addition of non-financial incentives.
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