Sociodemographic differences in young adults' recall of tobacco and cannabis marketing online and in television/film.
Sociodemographic differences in young adults' recall of tobacco and cannabis marketing online and in television/film.
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在线以及电视/电影中，年轻人回忆起烟草和大麻营销的社会人口统计学差异。
DOI：
10.1016/j.pmedr.2021.101592
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发表时间：
2021-12
影响因子：
2.8
通讯作者：
Leventhal AM
中科院分区：
文献类型：
--
作者：
Krueger EA;Bello MS;Unger J;Boley Cruz T;Barrington-Trimis JL;Braymiller JL;Lanza HI;Chen-Sankey JC;Cho J;McConnell R;Leventhal AM
Young adults (YA) who report viewing pro-tobacco and cannabis marketing are at increased risk for using tobacco and cannabis. However, there is a growing diversity of tobacco and cannabis products on the market, as well as methods for marketing them. Prevalence of, and sociodemographic differences in, YA’s recall of various types of tobacco and cannabis marketing is not well-characterized. Data were from a cohort of YA (mean age: 19.8) from Southern California in 2019. Respondents were asked whether they recalled having seen two types of marketing (online advertisements and portrayals of product use in TV/movies) for 5 tobacco and 3 cannabis products among never-users of tobacco (N = 954) and cannabis (N = 1,046), respectively. Sociodemographic differences in marketing recall were subsequently assessed. Among tobacco-naïve respondents, 31.3% and 49.3% recalled seeing online advertisements and tobacco use in TV/movies, respectively. Among cannabis-naïve respondents, 18.7% and 31.0% recalled seeing online advertisements and cannabis use in TV/movies, respectively. Overall, respondents recalled seeing tobacco and cannabis products on TV/movies at higher rates than seeing online advertisements, with the exception of electronic cigarettes, for which online advertisements were seen at higher rates. Women (vs. men) had higher odds of seeing tobacco (aOR = 1.9) and cannabis use in TV/movies (aOR = 1.4) and cannabis marketing online (aOR = 1.4). LGB (vs. straight) respondents had higher odds of seeing cannabis marketing online (aOR = 1.7). Efforts to regulate exposure to tobacco and cannabis marketing among young women and LGB people merit further consideration.
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影响因子：
5.5
作者：
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2
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168.9
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