JUUL: Spreading Online and Offline.

JUUL: Spreading Online and Offline.
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DOI:
10.1016/j.jadohealth.2018.08.002
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发表时间:
2018-11
期刊:
The Journal of adolescent health : official publication of the Society for Adolescent Medicine
影响因子:
--
通讯作者:
Cruz TB
Cruz TB
中科院分区:
其他
文献类型:
--
作者:
Chu KH;Colditz JB;Primack BA;Shensa A;Allem JP;Miller E;Unger JB;Cruz TB

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JUUL电子尼古丁输送系统在年轻人中的日益普及带来了几个潜在的公共卫生问题。社交媒体可用于更好地了解与JUUL相关的信息的传播。这项研究调查了青少年(18岁以下)是否关注JUUL的官方Twitter账户,并随后将JUUL的帖子分享(转发)给他们的追随者。我们还评估了青少年彼此分享JUUL信息的各种模式。从2017年2月到2018年1月,我们从JUUL的官方Twitter账户(@JUULVapor)收集了3,239条推文。这些推文被Twitter用户分享给他们的追随者1,124次,由721个独立用户分享。根据涉及双重编码的系统程序,确定使用者为青少年(年龄<18岁)或成人(≥18岁)。我们使用社交网络分析来探索用户转发JUUL之间的关系。四分之一(25%)的用户被确定为青少年。社会网络分析显示,最大路径长度为4和积极的反身性(r=0.29)。有25个(9%)青少年转发来自另一个青少年的内容,35个(12%)青少年转发来自成年人的内容,30个(11%)成年人转发来自青少年的内容。JUUL的官方Twitter账户正在被青少年关注,它的信息正在被分享。需要严格的政策和预防计划来遏制青少年接触JUUL的内容和在线讨论。
The increasing popularity of the JUUL electronic nicotine delivery system among youth poses several potential public health concerns. Social media can be used to better understand the spread of information related to JUUL. This study examined whether adolescents (age < 18) are following JUUL’s official Twitter account and subsequently sharing (retweeting) JUUL’s posts to their followers. We also assessed various patterns in which adolescents share information on JUUL with each other. We collected 3,239 tweets from JUUL’s official Twitter account (@JUULVapor) for one full year from February 2017 to January 2018. These tweets were shared by Twitter users to their followers 1,124 times by 721 unique users. Users were determined to be either adolescent (age <18) or adult (≥18) based on a systematic procedure involving double-coding. We used social network analysis to explore the relationships between users retweeting JUUL. One-quarter (25%) of users were determined to be adolescents. Social network analysis revealed a maximum path length of 4 and a positive assortativity (r=0.29). There were 25 (9%) instances of an adolescent retweeting content from another adolescent, 35 (12%) of an adolescent retweeting from an adult, and 30 (11%) of an adult retweeting from an adolescent. JUUL’s official Twitter account is being followed—and its messages are being shared—by adolescents. Rigorous policies and prevention programs are needed to curb adolescent exposure to JUUL content and discussions online.
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