Modeling traveler choice behavior using the concepts of relative utility and relative interest
Modeling traveler choice behavior using the concepts of relative utility and relative interest
复制标题
使用相对效用和相对兴趣的概念对旅行者的选择行为进行建模
DOI：
10.1016/s0191-2615(03)00009-2
复制
发表时间：
2004
影响因子：
6.8
通讯作者：
Donggen Wang
中科院分区：
文献类型：
--
作者：
Junyi Zhang;H. Timmermans;A. Borgers;Donggen Wang
个体的选择行为通常涉及一个复杂的决策过程，并且往往是上下文相关的，反映了选择环境的影响，以及个体信息处理能力有限和对备选方案的兴趣程度不同的事实。然而，现有的交通运输模型并没有很好地描述这些行为机制，尽管为了避免广泛使用的多项Logit(MNL)模型的IIA性质，文献中已经提出了各种非IIA模型。本文通过引入相对效用和相对利益的概念，提出了另一种随机效用选择模型。将制定修订的MNL模式和修订的嵌套MNL模式。这两个模型都不具有IIA属性。这些新模型的性能将使用基于联合活动的日记数据进行评估，这些数据涉及目的地的选择和停留模式。
Individual choice behavior usually involves a complex decision-making process, and is often context-dependent reflecting the influence of choice environment and the fact that the individual has limited information processing ability and varying levels of interest in alternatives. However, the existing models in transportation have not represented these behavioral mechanisms satisfactorily, although to avoid the Independence of Irrelevant Alternatives (IIA) property of the widely used multinomial logit (MNL) model, a variety of non-IIA models have been suggested in the literature. This paper will propose another random utility choice model by introducing the concepts of relative utility and relative interest. A revised MNL model and a revised Nested-MNL model will be developed. Both of these models do not have the IIA property. The performance of these new models will be assessed using conjoint-based activity diary data about the choice of destination and stop pattern.
影响因子：
13.7
作者：
TVERSKY, A;KAHNEMAN, D
通讯作者：
KAHNEMAN, D