A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.
A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.
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DOI：
10.1186/s12889-022-13784-8
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发表时间：
2022-07-27
影响因子：
4.5
通讯作者：
中科院分区：
文献类型：
--
作者：
有令人信服的证据表明，不健康食品营销在电视和数字媒体上广泛存在，使用强大的说服技巧，并影响饮食选择和消费，特别是在儿童中。目前尚不清楚户外食品营销是否也是如此。本次审查（一）确定用于定义户外食品营销的共同标准，（二）总结所使用的研究方法，（三）确定关于户外食品营销的暴露、力量（即营销中的有说服力的创造性战略）和对行为和健康的影响的现有证据，以及（四）确定知识差距和未来研究方向。系统检索Medline （Ovid）、Scopus、Science Direct、Proquest、PsycINFO、CINAHL、PubMed、Cochrane system Reviews Database、Cochrane Central Register of Controlled Trials和一些灰色文献来源。题目和摘要由一名研究人员筛选。相关全文由两名研究人员根据资格标准独立检查。在21个国家进行了53项研究。大多数研究（n = 39）是在高收入国家进行的。所有研究都测量了接触户外食品营销的程度，12项研究还评估了力量，3项研究测量了对行为或健康结果的影响。用于定义户外食品营销的标准和采用的方法在不同的研究中差异很大。在所有研究中，近四分之一的广告是食品（平均22.1%），大多数广告食品是不健康的（平均63%）。关于SES暴露差异的证据各不相同，这使得很难得出结论，但研究表明，少数民族群体接触户外食品营销的可能性更高。最常见的有说服力的创意策略是提供优惠和使用角色。关于接触户外食品营销与饮食行为或健康结果之间关系的证据有限。这篇综述强调了全球不健康户外食品营销的程度以及在这种营销中使用的有力方法。有必要在定义和衡量户外食品营销的一致性，以便跨时间和地点进行比较。未来的研究应该尝试测量对行为和健康的直接影响。在线版本包含补充材料，下载地址：10.1186/s12889-022-13784-8。
There is convincing evidence that unhealthy food marketing is extensive on television and in digital media, uses powerful persuasive techniques, and impacts dietary choices and consumption, particularly in children. It is less clear whether this is also the case for outdoor food marketing. This review (i) identifies common criteria used to define outdoor food marketing, (ii) summarises research methodologies used, (iii) identifies available evidence on the exposure, power (i.e. persuasive creative strategies within marketing) and impact of outdoor food marketing on behaviour and health and (iv) identifies knowledge gaps and directions for future research. A systematic search was conducted of Medline (Ovid), Scopus, Science Direct, Proquest, PsycINFO, CINAHL, PubMed, the Cochrane Database of Systematic Reviews, the Cochrane Central Register of Controlled Trials and a number of grey literature sources. Titles and abstracts were screened by one researcher. Relevant full texts were independently checked by two researchers against eligibility criteria. Fifty-three studies were conducted across twenty-one countries. The majority of studies (n = 39) were conducted in high-income countries. All measured the extent of exposure to outdoor food marketing, twelve also assessed power and three measured impact on behavioural or health outcomes. Criteria used to define outdoor food marketing and methodologies adopted were highly variable across studies. Almost a quarter of advertisements across all studies were for food (mean of 22.1%) and the majority of advertised foods were unhealthy (mean of 63%). The evidence on differences in exposure by SES is heterogenous, which makes it difficult to draw conclusions, however the research suggests that ethnic minority groups have a higher likelihood of exposure to food marketing outdoors. The most frequent persuasive creative strategies were premium offers and use of characters. There was limited evidence on the relationship between exposure to outdoor food marketing and eating behaviour or health outcomes. This review highlights the extent of unhealthy outdoor food marketing globally and the powerful methods used within this marketing. There is a need for consistency in defining and measuring outdoor food marketing to enable comparison across time and place. Future research should attempt to measure direct impacts on behaviour and health. The online version contains supplementary material available at 10.1186/s12889-022-13784-8.
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影响因子：
4.5
作者：
Barquera S;Hernández-Barrera L;Rothenberg SJ;Cifuentes E
通讯作者：
Cifuentes E
在明尼阿波利斯街的小型和非传统城市商店中宣传的食物的健康状况。保罗，明尼苏达州，2014年。
影响因子：
5.5
作者：
Barnes TL;Pelletier JE;Erickson DJ;Caspi CE;Harnack LJ;Laska MN
通讯作者：
Laska MN
影响因子：
2.9
作者：
Bragg MA;Hardoby T;Pandit NG;Raji YR;Ogedegbe G
通讯作者：
Ogedegbe G
影响因子：
2.9
作者：
Boyland, Emma;Tatlow-Golden, Mimi
通讯作者：
Tatlow-Golden, Mimi
影响因子：
5.2
作者：
Basch, C. H.;LeBlanc, M.;Basch, C. E.
通讯作者：
Basch, C. E.