A Political Leader’s Image in Public Diplomacy and Nation Branding: The Impact of Competence, Charisma, Integrity and Gender
A Political Leader’s Image in Public Diplomacy and Nation Branding: The Impact of Competence, Charisma, Integrity and Gender
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政治领袖在公共外交和国家品牌中的形象：能力、魅力、正直和性别的影响
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Susanne Klein
中科院分区：
文献类型：
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作者：
Diana Ingenhoff;Susanne Klein
国家形象及其潜在溢出效应是国际公共关系和公共外交领域的重要研究课题，但关于政治领导人形象对本国形象的影响研究较少。以前的研究确实表明，政治领导人在为国家吸引利益方面可能具有很大的影响力;然而，我们的研究首次通过采用2 - 3析因实验设计来测试政治领导人的形象如何影响其祖国的形象。结果证实了假设的溢出效应的政治领导人的形象，他们的祖国，政治领导人的诚信表现出最大的影响，国家形象，其次是能力和魅力的维度。我们还发现，政治领导人的性别起着重要作用。因此，未来的研究应该更深入地考虑和阐述这种影响。
Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders’ images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their country; however, our study tests for the first time how a political leader’s image influences their home country’s image by employing a 2 ´ 3 factorial experimental design. Results confirm the hypothesized spillover effect of a political leader’s image on that of their home country, with the integrity of political leaders showing the greatest impact on country image, followed by the competence and charisma dimensions. We also found that the gender of the political leader plays an important role. Future studies should therefore consider and elaborate on this effect in more depth.
影响因子：
7.6
作者：
Crawford, MT;Sherman, SJ;Hamilton, DL
通讯作者：
Hamilton, DL