The coupling coordination of relationships between tourism destination image and product country image
The coupling coordination of relationships between tourism destination image and product country image
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旅游目的地形象与产品国形象关系的耦合协调
DOI：
10.1002/jtr.2448
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发表时间：
2021-04
影响因子：
4.6
通讯作者：
Hui Cheng
中科院分区：
文献类型：
--
作者：
Peng Zheng;jinkai Li;Jiejie Wang;Hui Cheng
Based on coupling theory, this paper analyzes mainland Chinese tourists who had purchased Taiwanese products before they traveled to Taiwan, and presents three key findings: (1) The evaluation value of mainland Chinese tourists for tourism destination image (TDI) is higher than that of product country image (PCI). (2) The degrees of coupling coordination between TDI and PCI as well as cognitive TDI and cognitive PCI are barely balanced; the degree of coupling coordination between affective TDI and affective PCI is slightly unbalanced. (3) There are stable and fluctuating coupling coordination relationships between TDI and PCI in different social demographic groups.
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影响因子：
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2005-06
期刊：
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