The Impact of Default Options for Parent Participation in an Early Language Intervention.
The Impact of Default Options for Parent Participation in an Early Language Intervention.
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DOI:
10.1007/s10826-020-01838-7
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发表时间:
2020-12
影响因子:
2.1
通讯作者:
Aber JL
中科院分区:
文献类型:
--
作者:
Gennetian LA;Coskun LZ;Kennedy JL;Kuchirko Y;Aber JL
In this study we tested, via a randomized control study design, different enrollment options for a scaled city-wide text-based early learning program among 405 mothers who were receiving newborn home visiting services. We found that when automatically enrolled with a voluntary option to opt out, 88.7 percent of mothers in the experimental group stayed in the program and continued to receive the text-based content over the course of 26 weeks. In contrast, only 1 percent of mothers in the control group who heard about the text-based program through conventional recruitment flyers voluntarily enrolled in the program. Opt-out and opt-in patterns did not differ by characteristics typically considered as interfering with program participation: low income status, first-time motherhood status, total number of children, maternal language, flagging for depressive symptoms, and household residential instability. Findings suggest that automatic enrollment might be an effective engagement strategy for text- and similar digitally-based early childhood programs.
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