Evaluating the Environmental Benefits of Personalized Travel Incentives in Dynamic Carpooling

Evaluating the Environmental Benefits of Personalized Travel Incentives in Dynamic Carpooling
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评估动态拼车中个性化旅行激励措施的环境效益

DOI:
10.1007/s12205-022-1568-1
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发表时间:
2022
影响因子:
2.2
通讯作者:
Guo, Qianwen
Guo, Qianwen
中科院分区:
工程技术4区
文献类型:
--
作者:
Sun, Yanshuo;Chen, Shijie;Guo, Qianwen

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在动态拼车系统中,具有自己预定旅行计划的司机和乘客会在短时间内匹配。这种系统的性能很大程度上取决于拼车参与者的出行灵活性(绕行的容忍程度或接受稍微不同的下车地点的意愿)。为了增加出行灵活性,可以引入激励计划供拼车参与者选择。例如,司机指定如果最早出发时间比原定时间提前一定量(例如 10 分钟),她/他期望获得多少补偿(例如 5 美元)。同样,感兴趣的乘客报告了愿意接受偏离请求的不同目的地(例如附近的公交站或咖啡店)的预期动机。在这种带有激励的动态拼车匹配问题中,从拼车匹配协调员的角度共同优化以下决策:1)对司机和乘客的激励分配,2)乘客对司机的分配,以及3)司机的车辆路线。基于华盛顿特区数据的案例研究旨在评估向拼车参与者提供的个性化激励措施在减轻交通环境影响方面的潜力(通过车辆行驶里程的减少来量化)。报告了两个值得注意的发现。首先,在一个基准案例中,一美元的激励措施可以将车辆行驶里程减少 2.88 英里。其次,在合理的成本假设下,驾驶员激励措施比乘客激励措施更有效。
In a dynamic carpooling system, drivers and riders with their own intended travel plans are matched on short notice. The performance of such a system largely depends on the carpool participants’ travel flexibility (the extent to which a detour is tolerated or the willingness to accept a slightly different drop-off location). To increase travel flexibility, an incentive scheme can be introduced for carpool participants to opt for. For instance, a driver specifies how much she/he expects to be compensated (e.g., $5) if the earliest departure time is shifted to be earlier than the originally scheduled time by a certain amount (e.g., 10 minutes). Similarly, an interested passenger reports the expected incentive to willingly accept a different destination (such as a nearby transit stop or coffee shop) deviating from the request. In this dynamic carpool matching problem with incentives, the following decisions are jointly optimized from the perspective of a carpool matching coordinator: 1) incentive allocations to drivers and riders, 2) assignments of riders to drivers, and 3) vehicle routes of drivers. A case study based on data from Washington, D.C. is conducted to evaluate the potential of the personalized incentives offered to carpool participants in mitigating the environmental impact of transportation (quantified by the reduction of vehicle miles traveled). Two notable findings are reported. First, one dollar of incentive could reduce vehicle miles travelled by 2.88 in one benchmark case. Second, driver incentives are shown to be much more effective than rider incentives under reasonable cost assumptions.
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